| Job Description : |
Overview
Specialist – MCC
Develop, execute, and monitor the effectiveness of enterprise marketing and/or business development strategy, products, or programs across a variety of channels including but not limited to development, research, product/brand, communications, digital, and outreach.
Essential Functions
Develop, implement, and track enterprise marketing and/or business development strategy, programs, and materials such as email, television/multimedia, print/electronic communications, social media, digital campaigns and/or marketing events.
Design and develop marketing and product specific printed or electronic materials, and web pages utilizing responsive design techniques to support company-wide initiatives.
Partner with internal and external designers to ensure the content, format or technical feasibility of designs.
Optimize marketing material/product’s content, format, and web presentation to maximum utility and user experience.
Recommend, advise, counsel, or support during technical, brand, product, or campaign implementation.
Represent the Atrium Health enterprise Marketing Program by coordinating and executing enterprise initiatives and providing excellent customer service.
Collaborate with management and leadership by using research insights, assist with the creation of measurable program assets which are aligned to business goals that drive awareness, consideration, selection, retention and advocacy among target audiences.
Communicate constructively with teammates and supervision to help with projects as needed transferring information, timelines, project progress, and/or difficulties.
Support a culture of teamwork, collaboration, learning, innovation and accountability across all work units within the department.
Physical Requirements
Requires walking, standing, bending or moving around campus and/or other facilities. Requires the ability to drive and operate a personal vehicle. Requires reading, comprehending, editing or designing materials. Requires clear and effective communication. Requires the experience and ability to operate audiovisual equipment. Requires the occasional lifting of documents or supplies.
Education, Experience and Certifications
Bachelor’s degree preferably in Marketing, Communication, or Computer Science. 1-2 years of experience in implementing and supporting enterprise marketing or sales campaigns preferably in a large integrated multi-site/state organization. Prefer: prior Marketing Cloud Email Specialist and/or Marketing Cloud Administration desired with 1-2 years of hands-on experience on Marketing Cloud implementation projects and 1-2 years of hands-on experience configuring Email Studio (including Contact Builder, Automation Studio, and Journey Builder). Desire prior experience configuring additional Marketing Cloud functionality (Advertising Studio, Mobile Studio, Interaction Studio), Experience with the Sales/Service Cloud to Marketing Cloud connector, Experience with diagramming software (LucidCharts, Visio, etc), Familiarity with HTML, CSS and JavaScript, SQL Experience is preferred as well as familiarity with SOAP APIs, REST APIs, integration technique and security standards (TLS, SSL, SSO and data encryption) |
