Job Opening for Marketing Automation Specialist in Easy Ice (Scottsdale, AZ 85260)

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Job Category :	Digital marketing
Company Name:	Easy Ice
Position Name:	Marketing Automation Specialist
Location :	Scottsdale, AZ 85260
Job Description :	Want a rewarding job that offers the pay and benefits you deserve? Join us at Easy Ice! We’re a growing company that provides an all-inclusive commercial ice machine subscription to business owners nationwide. We’ve been changing our industry for the better since we started in 2009, and we’re not slowing down anytime soon. As a member of our team, you’ll be helping restaurants, bars, hospitals, hotels, and other businesses get the ice they need without spending a fortune or stressing out. We’ll invest in your professional development and overall quality of life because we know employee satisfaction is key to our success. Easy Ice doesn’t just want to be the #1 commercial ice machine solution in America—we also want to be one of the best places to work. Easy Ice continues to grow and seeks a bright, highly motivated Marketing Automation Specialist to join our team. The Marketing Automation Specialist will be a power user of our MAP (marketing automation platform) Pardot and fully leverage its capabilities. In this role you will be responsible for the functional setup, testing, launch, maintenance and reporting of automated online marketing campaigns, and will handle data cleansing and manipulation in Pardot. This individual will work closely with operations teams, content managers and project managers to translate marketing requirements into functional campaigns within Pardot and will define and implement new functionality. This person will have a strong foundation in marketing automation and will be tasked with creating, implementing, and improving best practices ensuring continual enhancement of digital marketing efforts. The ideal candidate is a Subject Matter Expert (SME) in Pardot, is organized, results driven, has strong attention to detail, works well and communicate effectively with others and has a passion for digital applications. Responsibilities: Demonstrate mastery of Pardot core principles including general administration, lead scoring, syncing with SFDC, email marketing, Engagement Studio and landing page/form design. Develop digital marketing assets. Activities may include email and landing page design, lead capture form creation, building engagement programs, email and newsletter templates with HTML/CSS/Javascript. Support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software (Pardot) Understand and evaluate campaign metrics and distribute campaign performance to the marketing team Work with management to define KPIs, create reporting, analyze campaign performance data to produce insights, and adjust campaigns accordingly. Create recommendations to improve campaigns continuously Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Qualifications: Bachelor’s degree in graphic design, digital design, film, or a related field. 4+ years previous related experience with Salesforce Pardot. Experience with additional platforms like Marketo, Eloqua, Salesforce Marketing Cloud or Adobe Campaign a plus. Pardot Specialist Certification (highly preferred) Must be willing to obtain Pardot & Salesforce Admin Certification within first 6 months. Must have a good understanding of the Web and Web technology (HTML, basic CSS) and the ability and desire to expand current technical skillset Comfortable using advanced Excel functionality (e.g., VLOOKUP, Pivot Tables) Previous experience in or working closely with Information Systems and/or marketing groups Interpersonal skills: exceptional verbal/written communication, listening, and attention to detail Highly self-motivated contributor who works well as an individual and within a team environment Excellent organizational skills; capacity to manage multiple priorities and tasks simultaneously, cross-functional teams and communicate with all levels of management Strong business, marketing and information systems acumen Benefits: Excellent Medical/Dental/Vision/Group Life 401k Company Match PTO and Holiday Pay Fitness Membership Reimbursement Provide all Tools needed to complete the job The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be an exhaustive list of all job duties performed by the personnel so classified. Easy Ice is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state or local laws.