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Job Opening for Marketing Automation Specialist in TechnologyAdvice (Nashville, TN)

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Job Category : Digital marketing
Company Name: TechnologyAdvice
Position Name: Marketing Automation Specialist
Location : Nashville, TN
Job Description : Hi, we’re TechnologyAdvice.At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology.Established in 2006 out of our founder’s dorm room, we continue to expand our business. In 2021 we acquired TechRepublic, and in 2020, we acquired QuinStreet B2B, both leading resources for IT and business decision makers. These critical acquisitions included global teams of dynamic technology and media professionals to enhance our presences in the US, the UK, Singapore, and Australia. We now have more than 20 digital media brands and over 500 global team members, representing 12 languages.Listed on the Inc. 5000 list of America’s Fastest-Growing Private Companies five times and a five-time recipient of the annual Tennessee Top Workplaces awards, we take both our growth and employee engagement seriously. We work hard each day, but we know how to have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.*The Opportunity…*As a Marketing Automation Specialist, you have the opportunity to join our growing Email Operations team and support our endeavors to achieve high audience engagement through various email marketing campaigns. Our team has high growth goals and we need someone to help us automate campaigns and team functions as we transform team tools and processes.How You’ll Contribute…The core mission of the Marketing Automation Specialist is to build and optimize email nurture and automation sequences all team email campaigns. The Marketing Automation Specialist will create dynamic segments, lead scoring models and oversee personalized campaign experiences to drive high user engagement. This role is the “glue” between all email campaigns and team members.What You Bring…1-2 years experience in marketing automation tools, like Marketo, Hubspot or PardotExperience segmenting email lists based on engagement behaviorUnderstanding of lead generation funnels and the usage of drip/nurture campaigns to drive conversionsStrong analytical skills; able to identify trends and areas for improvement within our email marketing campaigns and channelsAutomation savvy- you constantly think of ways to turn manual processes into efficient, automated onesAbility to maintain and understand lead flow relationships across all Email Marketing ToolsTeam player who can work across teams and move agendas forwardQuick learner of tools and processesBonus Points…Certified in a Marketing Automation PlatformPrior experience in the B2B or Technology industryWhy You Want Us…Remote/hybrid/in-office work optionsComprehensive health insurance (medical, dental, vision, life and disability)401(k) retirement plan with company matchFlexible PTO, take time off when you need it!Paid maternity and parental leaveMacBook Pro or PC laptop, your choiceOngoing career development meetingsFitness reimbursementSubscription reimbursement to the Headspace AppLive and remote fitness classes offered 5 days a weekBucket List Benefit: We financially help you check something off your bucket listMonthly team outings and quarterly volunteer opportunitiesProfessional development opportunities and incentivesBeer on Fridays! It’s 5 O’Clock Somewhere…Milestone celebrations for birthdays, weddings, work achievements, and moreCoffee, snacks, ping pong, and catered lunches 4 days a week in office#LI-RemoteInterviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.We believe that our differences make us stronger and foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.Pre-employment screening required.Job Type: Full-time
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