July 17, 2024

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Job Category : Digital marketing
Company Name: Symrise
Position Name: Marketing & Consumer Insight Specialist
Location : 300 North St, Teterboro, NJ 07608
Job Description : About Us
Symrise is a global supplier of fragrances, flavorings, food and cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

Its sales of approximately € 3.5 billion in the 2020 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented with over 100 sites in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more …
Tasks
The Marketing & Consumer Insight Specialist is responsible for designing and delivering reactive and proactive customer presentations working closely with the Sweet BU to integrate various insights (category, consumer, and flavor trends, etc…) to customer brand information (brand values, brand positioning, customer behavior, etc…). Collect and share category insight, consumer and flavor trends that impact the key segments and categories. Create presentations and present to customer. Guide online content sharing and implement online email initiatives Develop and promote AOP initiatives. Support VP Marketing for customer engagement event logistics

Essential Functions:

A. Integrate relevant market, trend and consumer insights with brand understanding to develop and present new concept ideas to Sweet accounts.

Conduct market research and analyze secondary data using web sources and external data suppliers (Mintel, Technomic, Trend Hunter, NPD, etc.) to create market overviews and trend presentations for reactive and proactive projects.
Create trend and consumer insight reports on focused categories and flavors
Communicate with international MSCI colleagues for international insights
Collaborate on all Sweet customer projects and requests that need MSCI support

B. Guide online content sharing and implement online email initiatives

Collaborate with Sweet BU and Account Managers to implement Marketo email campaigns to both promote yearly Sweet BU initiatives and PR calendar
Define and create relevant offerings and content for push Marketo campaigns
Implement digital content marketing initiatives including content creation (blog posts, e-books, teasers) within CMS, promotion, and analyzation in Google Analytics
Measure impact of automated marketing campaigns
Identify relevant content for the content marketing meeting on a weekly basis

C. Develop and Promote AOP (Annual Operating Plan) Initiatives

Define scope of the projects with VP Marketing
Work with outside agencies to run the research with appropriate methodologies Create teasers, small presentations, and extended presentation decks
Present with regional account managers for strategic accounts
Develop and apply appropriate offline and online promotion

D. Support VP Marketing for customer engagement event logistics

Work with customers and external partners to coordinate synergies around all events
Tradeshows
Customer Treks
Partnership with StarChefs

Qualifications
Knowledge and Experience Requirements:

B.A. / B.S. in marketing. MBA Strongly preferred
3 to 5 years in integrated marketing and familiar with consumer insights • Experience in consumer research (gathering insights, survey creation, presenting insights) and in digital marketing concepts (SEO, automated marketing, lead generation, analytics)
Experience in event logistics

Skills & Abilities:

Strong organizational, written and presentation communication skills
Ability to synthesize data into storytelling that connects with customers brands • Needs to be able to re-prioritize work based on business activities
Ability to effectively work under tight deadlines and manage project independently
Passionate about food and beverage
Creative thinking and willingness to learn
Excellent people skills and an upbeat and enthusiastic attitude

Our Offer
We offer our employees excellent working conditions, creative freedom, training programs and an attractive compensation package.

Symrise highly values sustainability and aims at providing feedback to your application as fast as possible. If you feel that you fit the above criteria, we kindly ask you to exclusively apply by using our online application system. Your application will be treated confidentially.

Join us today!

Your contact: Brian Albanese

Location: Teterboro
Job Reference: US00698


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