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Job Opening for Marketing Coordinator in Acme Corrugated Box Co., Inc. (2700 Turnpike Dr, Hatboro, PA 19040)

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Job Category : Digital marketing
Company Name: Acme Corrugated Box Co., Inc.
Position Name: Marketing Coordinator
Location : 2700 Turnpike Dr, Hatboro, PA 19040
Job Description : The Marketing Coordinator will support Acme Corrugated Box’s marketing and communications efforts through partnering with our 3rd party Digital Marketing Partner for strategic management of websites, social media, email campaigns, and other tactics. We are looking for a dynamic team player that will capitalize on current trends to contribute to Acme Corrugated Box’s strategic sales growth. In addition to a creative mind and digital expertise, we are seeking someone who takes direction and feedback well, works well in a collaborative environment and understands the importance of storytelling. DUTIES AND RESPONSIBILITIES Be liaison b/w Acme and 3rd party marketing partner- running point on: o Website; updates and maintenance o Blog and articles; content coordination and proofing o Social media; idea generation; scheduling, edit/proofing o Email campaigns; schedule, creation, proofing, tracking o Printed materials; idea generation, proofing and editing o Internal marketing process flow; making sure internal review and feedback is efficient Branding and Creative – ID opportunities/situations to enhance our branding and brand image Video – identify opportunities where video production is necessary and coordinate with key parties and vendors Help coordinate branded customer give aways and promotional items Help coordinate corporate events and semiannual newsletter Assist with conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data Supporting the Sales Manager in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars and organizing and planning promotional presentations Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts Work with Sales Coordinator to ensure marketing materials align with current strategy and content EDUCATION and/or EXPERIENCE Bachelor’s degree required Minimum of three to five years of experience performing a wide variety of digital marketing functions, including email marketing and social media Excellent verbal and written communications skills Experience launching and overseeing social media campaigns Strong time management skills Working knowledge of WordPress MS Office Proven working experience in digital marketing, particularly within B2B Industries Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Working knowledge of Pardot and SFDC; Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools vshjY3WK92
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