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Job Category : | Digital marketing |
Company Name: | Banking |
Position Name: | Marketing Coordinator |
Location : | 12700 Kingston Pike, Farragut, TN 37934 |
Job Description : | BASIC FUNCTION: Ideate and create marketing content across multiple platforms Oversee vendors in producing timely, high-quality deliverables Advanced copywriting skills with an emphasis on AP Style Strong interpersonal skills, organization and attention to detail ESSENTIAL FUNCTIONS: Outline, assign and adjust marketing deliverables to meet the banks needs, often working with third-party creators Write and edit content for bank platforms, including but not limited to emails, blogs, social media, website and print Assist with digital media campaigns (web, SEO/SEM, paid search, email, social media and display advertising campaigns) that align with business goals Perform marketing strategy research as needed Measure and report on the performance of digital marketing campaigns Oversee projects from outset to completion, maintain exceptional time management skills and foster close working relationships SKILLS, KNOWLEDGE AND TRAINING: Required Self-starter with exceptional time management skills Strong copywriting ability, including proficiency in AP Style Familiarity with common digital marketing programs (Constant Contact, MailChimp, Pardot, Hootsuite, Sprout, etc.) Optional Experience working in a CMS like WordPress, basic HTML knowledge Understanding of basic Search Engine Optimization (SEO) strategies Background in banking or financial marketing REQUIRED EXPERIENCE: 4+ years of marketing or communications experience Advanced written and oral communications skills with exceptional attention to detail Proficiency in AP Style Ability to prioritize tasks and make timely decisions Experience generating actionable insights from marketing data WORKING CONDITIONS: Sitting for long periods of time; approximately 8 hours a day with the ability to move around a little Lift 10-20lbs periodically May occasionally be asked to work evenings and/or weekends |
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