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Job Opening for Marketing Manager – Admin Planning Director State in State of Minnesota (Roseville, MN)

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Job Category : Digital marketing
Company Name: State of Minnesota
Position Name: Marketing Manager – Admin Planning Director State
Location : Roseville, MN
Job Description : l’MN The Minnesota State Lottery is a state agency that generated over $803M in sales last year, returning a record $188M to our beneficiaries: State’s General Fund to support services like K-12 Education and health care, and environmental programs supporting natural resources, game and fish funds. Job Details Job Class: Administrative Planning Director State Working Title: Marketing Manager Who May Apply: Open to all qualified job seekers Date Posted: 3/2/2022 Closing Date: 3/15/2022 Hiring Agency: Lottery Division/Unit: Marketing Work Shift: primarily days Work Hours: 8:00 a.m. – 4:30 p.m. Days of Work: Monday-Friday and some weekends Travel Required: Yes, 5% Salary Range: $34.95 – $50.24/hourly; $72,975 – $104,901/annually Classified Status: Classified Bargaining Unit/Union: 216 – Middle Management Association/MMA FLSA Status: Exempt – Executive Connect 700 Program Eligible: Yes This position is eligible for partial telework, up to two days per week. Job Summary As the Marketing Manager you will direclty oversee Marketing staff, along with the Digital Marketing and Graphic Design departments. You will develop strategies, merchandising pieces, contests, promotions, products and partnerships to build brand awareness and increase Lottery sales. Responsibilities will include: Management, hiring and supervision of employees; analysis, research and planning to allocate the unit’s budget; Concepting and printing of all retail merchandising pieces, acquisition and allocation of premium items; development and execution of statewide consumer programs and contests; Managing sponsorship negotiations and event activation; Developing brand guidelines and strategies, promoting an integrated marketing approach and communication strategy, developing media partnerships and media events; Seeking out and creating promotional partnerships and scratch product development with Minnesota businesses, state agencies and entertainment properties; Manage partnership and content with the advertising agency in the creation of advertising concepts, materials, campaigns, events and media buying. Qualifications Minimum Qualifications Bachelor’s degree in Business Administration, Marketing, or a closely related degree AND Five (5) years or more of professional level work experience leading a marketing, advertising, or event management program/department AND One (1) year or more of supervisory OR lead worker experience sufficient to plan, manage, and direct the work of staff, assign tasks, establish priorities, receive feedback, etc. Preferred Qualifications Experience in sports/gaming/entertainment industry Knowledge and experience integrating social media, website, and Customer Relationship Management tools into marketing campaigns Previous experience working within a state, local, or federal government Demonstrated evidence of working in or with diverse populations Experience creating metrics to analyze promotional and marketing strategies success Strong organizational, leadership, and planning skills, to develop and implement long-range operational plans and short-range work plans simultaneously Demonstrated experience negotiating deals with promotional partners or entertainment vendors to insure fiscal resources are maintained Ability to communicate strategic plans, promotional partnerships in a presentational manner to a large audience Physical Requirements Some lifting, standing, and bending when working or setting up events, or moving promotional materials. Additional Requirements This position requires successful completion of the following: To facilitate proper crediting. please ensure that your resume clearly describes your experience in the areas listed and indicates the beginning and ending month and year for each job held. The Minnesota State Lottery will conduct a criminal background check and fingerprint check at the time of job offer for all prospective new employees. The Minnesota State Lottery cannot hire any person who’s been convicted of a felony or a crime involving fraud or misrepresentation within five years of employment or who’s ever been convicted of a gambling-related offense. In addition, the Minnesota State Lottery will perform the following background checks: Employment Reference Checks (includes review of personnel file for current and former State of Minnesota employees) SEMA4 Records Check (for current and former State of Minnesota employees) Social Security Number Verification Driver’s License Records Verification Application Details Why Work For Us The Minnesota Lottery exists to create a fun, quick, and thrilling form of entertainment for Minnesotans. We’re proud that a portion of Lottery proceeds goes back to the state to benefit our natural environment. We’re in the entertainment business and are always looking for more ways to have fun as a group. We’d love for you to join us! GREAT BENEFITS PACKAGE! The State of Minnesota offers a comprehensive benefits package including low cost medical and dental insurance, employer paid life insurance, short and long term disability, pre-tax flexible spending accounts, retirement plan, tax-deferred compensation, generous vacation and sick leave, and 11 paid holidays each year. Our differences make us stronger and leveraging them helps us create a workforce where everyone can thrive. The State of Minnesota is an equal opportunity employer. We are committed to embedding diversity, equity, inclusion, and accessibility at our workplace. We do this by developing strong leaders and advocates, increasing cultural competence and understanding among all employees, and removing institutional barriers and attitudes that prevent employees from advancing as far as their talents will take them. We prohibit discrimination and harassment of any kind based on race, color, creed, religion, national origin, sex (including pregnancy, childbirth and related medical conditions), marital status, familial status, receipt of public assistance, membership or activity in a local human rights commission, disability, genetic information, sexual orientation, gender expression, gender identity, or age. How to Apply To be considered for any Veteran’s Status, you MUST indicate this on your application. RECENTLY SEPARATED VETERANS (RSV): Effective July 1, 2009, legislation provides that the top five RSV applicants who apply and meet the qualifications for a vacancy shall be granted an interview. To qualify, you must meet the following: 1) have separated under honorable conditions from any branch of the armed forces of the United States; 2) have served on active duty for 181 consecutive days or more or for the full period ordered to active duty or have separated by reason of disability incurred while serving on active duty; 3) be a United States citizen or resident alien; and 4) have served in active military service at any time on or after September 11, 2001, as shown on your DD-214 form. To be considered under this legislation, you must: 1) meet all Minimum Qualifications identified in this posting; 2) meet all the above RSV criteria; and 3) submit a copy of your DD-214 form by the closing date to: Failure to submit your DD-214 form will affect your consideration for an interview under this legislation. CERTAIN DISABLED VETERANS: Effective August 1, 2012, legislation provides state agencies with the option to appoint certain disabled veterans on a noncompetitive basis if you: 1) meet service requirements and have a verified service-connected disability rating of at least 30%; 2) provide qualifying documentation verifying the disability; and 3) meet all Minimum Qualifications identified in this posting. To be considered under this legislation you must submit all documentation before the closing date to: Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the job information line at 651-259-3637. For additional information about the application process, go to Contact If you have questions about the position, contact If you are a Connect 700 applicant, please email your certificate to by the position close date. If you are an individual with a disability and need an ADA accommodation for an interview, you may contact for assistance. AN EQUAL OPPORTUNITY EMPLOYER The State of Minnesota is an equal opportunity, affirmative action, and veteran-friendly employer. We are committed to providing culturally responsive services to all Minnesotans. The State of Minnesota recognizes that a diverse workforce is essential and strongly encourages qualified women, minorities, individuals with disabilities, and veterans to apply. We will make reasonable accommodations to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email Please indicate what assistance you need.
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