July 17, 2024

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Job Category : Digital marketing
Company Name: Henry Schein
Position Name: Marketing Manager
Location : Gillingham, WI
Job Description : Job Description
Job Title: Marketing Manager
Department: UK Medical
Reports To: UK Healthcare Group Leader
Location: Gillingham/Remote
Overview:
This role manages the marketing and communications strategies for the UK Medical brand. Responsible for multi-channel marketing to promote products and services, enhance the company’s market position, drive revenue opportunities, and support the sales team in winning new business, the role requires extensive experience in digital marketing, including SEO/SEM tools. The role holder will be constructing yearly, quarterly and monthly objectives and goals to present, along with brand campaigns, to the European Medical team, as well as monitor efficiencies and market trends.
Job Responsibilities:
The role holder will be expected to be responsible for the following:
Grow SEO-acquired traffic through hands-on optimisation and content management. Work with our external SEO agency and consultant to deliver this.
Maximise ROI from our PPC campaigns (including search, display, shopping and remarketing) in collaboration with our PPC consultant.
Actively analyse our inbound traffic with Google Analytics and SEMrush, and maximise ROI by allocating budget and resources accordingly. Work with our analytics consultant to ensure that we always have high quality data available.
Create marketing campaigns utilising the full suite of digital tools and marketing automation.
Using social media to drive leads for our equipment sales team.
Produce rich written and visual content to aid acquisition and add value for our online customers.
Project Manage and organise all face to face event logistics and attend when required
Implementing the marketing strategic plans, aligning with the Sales team and EU counterparts
Oversee and support the new product set up procedure, sell pricing and margin analysis
Keep track of company Own Brand product updates, pricing and initiatives
Data Management – Using data led methods to target appropriate audiences
Presentation skills – Presenting annual and quarterly marketing objectives and activities to MD Medical for Europe
Implement strategies for customer insight
Liaising with suppliers, external partners and all Schein brands
Working as brand guardian to ensure effective use of brand values and guidelines
Keep up to date with any regulatory and government guidelines
Ability to build effective relationships with stakeholders at all levels, including senior figureheads
Involved as Marketing European Business Lead in the Global Ecommerce Project for enhanced online experience. Communicating resolutions and UK Medical objectives to major stakeholders across Europe and America.
UK representative to work collaboratively as part of the Marketing team for Medical Europe
Implement all print campaigns, managing audience data and oversee form design to mailing
Effectively manages and supports the Marketing Administrator, including performance appraisal, training, and skill development
Audits department performance and processes to establish effective department workflow
Comfortable presenting campaigns and ideas to all levels
Using data to monitor and analyse the ROI of all marketing activity including website traffic with proficient use of Google Analytics
Working effectively across Europe and America business stakeholders
Job Skills & Experience Required:
To succeed in this role, you’ll need the following:
Qualifications:
Degree level education desirable
CIM Level 6 qualification
Skill & Experience:
Good working knowledge of CRM systems including Dotmailer, Salesforce and Salesforce Marketing Cloud
Strong analytical skills and data reporting including proficient use of Excel
Good working knowledge of Adobe Creative Suite, especially InDesign and Photoshop
A good understanding of the customer journey and touch points with the ability to create automated journeys using Salesforce Journey Planner.
Ability to plan, track, and manage with agile development project tools, Jira and Confluence
Knowledge of CMS software including JDEdwards, Sitecore and Hubspot
Ability to work to tight deadlines and juggle priorities
Excellent written and verbal skills
Excellent time management
Ability to manage multiple projects simultaneously
Strong Graphic Design skills
Knowledge of Hootsuite or similar
Our benefits include:
A competitive salary
25 days holiday a year, with ability to buy up to 5 days holiday each year
Life Insurance
Cycle to Work scheme
Subsidised gym membership
Access to Health & Wellbeing Apps
Employee discounts
A hybrid, flexible working culture
About Henry Schein:
At Henry Schein, our mission is to provide innovative, integrated health care products and services; and to be trusted advisors and consultants to our customers – enabling them to deliver the best quality patient care and enhance their practice management efficiency and profitability.
We know that our Team Schein Members (TSMs) are integral to bringing our mission to life and our success has been built on the commitment of Team Schein, a highly motivated and diverse group of professionals who are dedicated to meeting the needs of our customers. Every TSM shares a singular focus, fostering an environment that allows each of us to achieve our goals.
Henry Schein offers a diverse range of career opportunities, and we firmly believe that by fostering an environment built on ethics, open communications, mutual benefits, creativity, and recognition of the contributions of all TSMs—at all levels—we can help ensure that our best years are yet to come. As such, we are proud to be an equal opportunities employer and our integrated approach to diversity and inclusion ensures success by cultivating our Culture, recruiting, and retaining diverse Talent, supporting our Marketplace, and continuing our commitment to Society.
As a business we are committed to fulfilling our responsibilities as a Corporate Citizen, and we’ve been recognised for nine consecutive years by Ethisphere as one of the Worlds Most Ethical Companies.
Henry Schein is committed to the principle of equal opportunities in employment in all spheres of its operation. Henry Schein UK Holdings strives to operate a policy of equal opportunity and not discriminate against any person gender, race, colour, nationality, ethnic or national origin, religion, sexual orientation, marital status, disability, age or any other characteristic protected by law.


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