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| Job Category : | Digital marketing |
| Company Name: | Metrolina Greenhouses |
| Position Name: | Marketing Manager |
| Location : | Huntersville, NC 28078 |
| Job Description : | Competencies Drives for Results Communication Strategic Thought Customer Service Project Management Supervisory Responsibilities: This position does not directly manage or supervisor others. Position Summary The Retail Marketing Manager will support Metrolina Greenhouses and retailers in core marketing functions. The position will lead Metrolina marketing initiatives with major retail partners. The Retail Marketing Manager will work collaboratively with internal teams (including but not limited to sales, creative, product development, IT, RD, and supply chain) and customer partners to develop strategic products and services with positive, quantifiable business outcomes. This position does require travel approximately 10% of time, sometimes via vehicle sometimes via air travel. Key Responsibilities Drive the execution of multiple business plans, objectives, and projects by Understanding of customer and operational needs Developing and communicating priorities and tasks Meeting timelines and expectations Lead Digital commerce implementation and content strategy execution Maintain and manage marketing collateral and creative assets Consumer understanding and data analytics Develop go-to-market strategies that include traditional and digital channels Product Life Cycle Management Maintain knowledge of the live goods marketplace focusing on big-box retailers, packaging, digital and creative trends. Develop relationships and understanding with cross-functional teams within Metrolina. Contribute to the communication and workflow between departments. Influence and increase awareness of business needs Report on key business metrics Other duties as assigned Minimum Qualifications Bachelor’s Degree in Business, Marketing, or related field 3+ Years’ experience in account-based marketing or management Technical aptitude (Microsoft, Adobe, DAM) and ability to expand knowledge to customer interface Self-starter and results driver High-level Business Communication skills Ability to multi-task with focus and flexibility Keen understanding of the omnichannel retail environment Knowledge of online/direct to consumer business models Creativity and passion for product development and marketing Experience in retail data analysis- sales and marketing Existing knowledge and or the ability to learn retailer channels for product optimization Time management skills Positive attitude and work ethic Proficient in MS Office products Database management Intermediate retail math knowledge Preferred Qualifications Experience with Online/Retail Merchandising, Digital Marketing is a plus Plant knowledge Advanced MS Office experience Job Setting & Physical Demands Employees in this position work primarily indoors but may be required to ambulate between locations within a large outdoor environment. The role is largely sedentary, however some administrative duties such as filing are quired. This would require the ability to lift files, open cabinets, bend or stand as necessary. To perform the job successfully the candidate must be able to use a computer and other standard office equipment such as phones, copiers, fax machines, etc. Fluency in the English language and the ability to see, speak, hear, read, and write are required. The ability to travel by all means of transportation and to work any hours/days of the week necessary to meet business needs is required. The ability to travel to and visit retail stores on a regular basis is required. Disclaimer This job description indicates in general the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of people assigned to this position. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. All employees may be required to perform activities outside of their normal job responsibilities from time to time as needed. EOE – All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, disability, or veteran status. Monday – Friday |
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