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Job Opening for Marketing Specialist in The Lead Group (Leawood, KS 66206)

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Job Category : Digital marketing
Company Name: The Lead Group
Position Name: Marketing Specialist
Location : Leawood, KS 66206
Job Description : The Lead Group, a rapidly growing digital marketing agency with offices in Atlanta and Kansas City is looking to expand operations in the Kansas City office. We are looking for an experienced Marketing Specialist, who will work within The Lead Group’s Marketing team in day-to-day operations, analysis, and reporting. They will be responsible for conducting Competitive Analysis & Market Research in the industry, assisting the Product Managers in enhancing the products/services through innovation and new developments.Responsibilities: Actively participate in strategic discussions associated with the development of marketing plans and associated execution.Locate monthly sales opportunities based on market trends research.Assist in the development of new website templates to drive business.Assist in the development of new media campaigns for customers. Including emails, display media (banner ads), search marketing campaigns (paid and organic), social media, mobile, and offline marketing efforts.Ensure various media campaigns are tracked properly.Create well-organized presentations and reports on analysis.Use quantitative data gathered from database and web analytics tools to develop an understanding of customer behavior.Translate data analysis into business and marketing optimization recommendations.Collaborate with channel leads to define marketing campaign KPIs based on client business objectives.Analyze results, visualize performance, and identify trends that provide actionable insights based on available data.Develop, maintain, and deliver dashboards for analytic and media clients.Assist with building, producing, and maintaining analytic reports.Work closely with channel leads to create and measure channel benchmarks.Manage sales conference planning – purchasing tickets, assist in planning travel, ensure all booth and marketing items are sent to the conference location.Requirements: Bachelor’s Degree – Emphasis in Marketing or Business AdministrationStrong organizational and time management skills; able to manage multiple projects and priorities with demanding deadlines.Effective verbal, written, and interpersonal communication skills.Effective facilitation skills. Should be able to facilitate group discussions and present to all departments and level of management.Ability to analyze data and present finding to leadership.Proficient in Microsoft Suite Products.Experience in marketing campaign development including copywriting and creative direction.Benefits: Competitive SalaryMedical, Dental, and Vision Insurance401(k) PlanPaid time offCasual working environmentOff-site events (Happy Hours, Annual Retreat, Charity Events)Job Type: Full-timeWork Location: One location
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