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| Job Category : | Digital marketing |
| Company Name: | Insight Enterprises, Inc. |
| Position Name: | Marketing Testing & Optimization Coordinator |
| Location : | Arizona |
| Job Description : | Requisition Number: 85773 The role Do you love exploring user behaviors, understanding the “why” behind a successful marketing motion or creating delightful user experiences? We’re looking for a sharp, collaborative and motivated Marketing Testing & Optimization Coordinator/Specialist to join our team working to build the best web and campaign experiences. We’re a Fortune 500 solutions integrator that works with top brands — including Apple, Microsoft, Samsung, Dell Intel and Cisco. As a Marketing Testing & Optimization Coordinator/Specialist you’ll work alongside stakeholders and our internal creative teams to test concepts, optimize experiences and influence design, messaging and user interactions — aligning our business goals with customer needs. You’ll create, audit and optimize our campaigns motions and website to increase engagement with compelling design, enticing calls to action and intuitive user experiences. Our ideal candidate is passionate about marketing — someone who hunts for ways to increase engagement, stays on the cutting edge of marketing tactics and strives for winning results through experience optimization. To perform this job successfully, an individual must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Responsibilities: Collaborate with Web Content, Web Design and marketing campaigns teams to audit, analyze and optimize the user experience. Support A/B testing and personalization goals with new ideas, trends and user behavior insights, in collaboration with the Web Team and marketing campaign teams. Compare and contrast our experiences and content to identify areas of improvement and content gaps. Collaborate with Web Design, Web Content and marketing campaigns teams to turn suggestions into hypothesis with successful metrics and tracking. Become an expert on our users’ needs and the success of our digital marketing meeting those needs, through a combination of quantitative and qualitative analysis. Create user journey maps and personas to understand how visitors are using our marketing site and interacting with our campaigns. Conduct SEO and CRO research to suggest content and design improvements to insight.com and campaigns. Knowledge, skills and abilities The requirements listed below are representative of the knowledge, skills and/or abilities required. One to three years of marketing experience and ability to show examples of research and engagement improvements Excellent written and verbal communication Comfort interviewing stakeholders/users and hosting collaborative sessions to elicit feedback and optimization ideas Motivation and drive to generate ideas and follow them through conceptualization, execution, performance tracking and optimization Ability to establish and monitor multiple tests running simultaneously and communicate results to stakeholders Identifying trends and translating research findings into actionable improvements on the web and in campaigns Knowledge of SEO, CRO and analytics tools — Moz, Google Analytics and other SEO- and CRO-tracking solutions Understanding of SEO and in-bound marketing best practices Understanding of user experience and the ability to ensure the journey is clear, compelling and actionable Interest in technology and how it can impact and improve business performance Ability to contribute individually and to participate in cross-functional teams Proficiency with Microsoft Word, Excel and Outlook Strong critical-thinking, research and problem-solving skills Excellent time-management, organization and project management skills, with attention to detail from inception through execution The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here. Today, every business is a technology business. Insight Enterprises, Inc. empowers organizations of all sizes with Insight Intelligent Technology Solutions™ and services to maximize the business value of IT. As a Fortune 500-ranked global provider of digital innovation, cloud/data center transformation, connected workforce, and supply chain optimization solutions and services, we help clients successfully manage their IT today while transforming for tomorrow. From IT strategy and design to implementation and management, our 11,000 teammates help clients innovate and optimize their operations to run smarter. Discover more at insight.com Founded in 1988 in Tempe, Arizona 11,000+ teammates in 19 countries providing Insight Intelligent Technology Solutions™ for organizations across the globe $8.3 billion in revenue in 2020 Ranked #409 on the Fortune 500, #15 on the CRN Solution Provider 500, 2020 CRN Innovator of the Year Award 2020 Intel Innovation Partner of Year, 2020 Microsoft U.S. Partner of the Year and Worldwide Customer Experience Partner of the Year Ranked #7 on the 2021 Fortune World’s Most Admired Companies (Information Technology Services industry), #70 on the Fortune 100 Best Workplaces for Diversity, #296 on Forbes World’s Best Employers (#27 within IT), and #5 on the Phoenix Business Journal 2020 list of Best Places to Work Signatory of the United Nations (UN) Global Compact and Affiliate Member of the Responsible Business Alliance Today’s talent leads tomorrow’s success. Learn about careers at Insight: jobs.insight.com. Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law. Posting Notes: Tempe || Arizona (US-AZ) || United States (US) || None || None || US – Tempe, AZ || |
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