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| Job Category : | Digital marketing |
| Company Name: | Insurance Resourcing |
| Position Name: | Online and Digital Marketing Specialist |
| Location : | Insurance Resourcing in Duvall, WA 98019 |
| Job Description : | If you are a whiz with HubSpot and you have strong marketing campaign savvy and good admin skills, this new Marketing role is for you.My client is a niche insurance brokerage that specializes in a broad array of specialized P & C medical insurance coverage products. Their customers are the insurance brokers and agents across the USA who manage the risk program for the end user customer which can range from a cutting-edge biotech firm to a specialty medical clinic.The goal of this role is to help create new agency relationships that will place business on a regular basis. You will be helping to generate new customer leads for the Business Development/Sales Team by developing and distributing various forms of digital marketing and online media to targeted audiences.You will use HubSpot to control and track your deliverables to monitor your campaigns metrics.Key job duties include: Lead generation/mine various data sources for new customer leads from: Carrier websitesLinkedIn connectionsAgency websitesAssociation member listsConference attendeesPersonal contact campaigns from HubSpotThird party generation softwareTrack and score specific lead data as leads move through different stages of developmentImplement and maintain new inbound marketing goalsCoordinate, report, and manage lead generation goals to Executive Management Team.Lead Development: Develop and/or maintain lead nurturing campaignsCreate and implement drip-marketing materialsMaintain scoring system for grading lead activityCorrespond with leads on certain actionable itemsCoordinate, report, and manage lead development goals to Executive Management Team.Media Development and Distribution: Manage and coordinate with third-party marketing vendors to execute marketing goalsParticipate in website development & enhancementsCreate new workflows in HubSpot for cadenced email campaignsManage social media platforms and coordinate with company staff for content creationDevelop and distribute monthly blog articles/newslettersDevelop new digital and printed media for outbound marketing strategies using short video clips, audio files, and PDFs and printed mediaThis is a full time role. You will start off working in the office to learn procedures and then can move to a hybrid of some office and some work from home.Candidates MUST have proficiency with HubSpot to be considered for this role. Experience managing and creating online marketing and sales campaigns is strongly desired.To apply, email your resume or call 425-298-0278.Job Type: Full-timePay: $50,000.00 – $65,000.00 per yearBenefits:Flexible schedulePaid time offSchedule:Monday to FridaySupplemental Pay:Bonus payAbility to commute/relocate:Duvall, WA 98019: Reliably commute or planning to relocate before starting work (Required)Experience:online marketing: 1 year (Preferred)HubSpot: 1 year (Required)Work Location: One location |
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