| Job Description : |
Paid Media Specialist
MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency that is headquartered in Las Vegas, NV. We are a results-driven, award winning firm with deep expertise in the healthcare, commercial real estate, education and technology sectors. Our campaigns include award-winning work for some of Nevada’s most recognized brands. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.
We are seeking an analytical, forward-thinking and driven individual who has experience in the digital media buying space. This includes paid social, display and digital video, YouTube, OTT/Streaming Video, and PPC channels. The Paid Media Specialist must possess knowledge of these digital media channels, must have experience in digital media reporting, as well as be able to help identify and analyze media trends for optimal performance.
DUTIES AND RESPONSIBILITIES:
Work directly with our digital marketing director to design digital media campaigns according to client’s business goals.
Coordinate and manage the creation of all digital media assets needed for execution; this may also involve assisting in the creation and editing of both creative and written content.
Provide weekly reports and updates on client media and work closely with digital marketing director on campaign management.
Monitor media performance to ensure the team is hitting established benchmarks and goals.
Monitor calls and leads from media campaigns to ensure viability.
Monitor digital marketing industry trends and provide insights to digital marketing director.
Review analytics and create client-facing reports on key metrics.
Experiment with new tools and platforms and educate agency on key learnings.
Requirements
QUALIFICATIONS AND REQUIREMENTS:
Bachelor’s degree required
A passion for all things digital with experience on digital marketing platforms
Strong copywriting and copy-editing skills
Knowledge of Google Analytics and digital tracking
Knowledge of attribution models
Ability to understand historical, current, and future trends in the digital content and social media space
Ability to work as a cross-functional team with internal stakeholders
Ability to multi-task and work in an evolving organization
Experience working in an Advertising Agency is a plus
Strong project management skills
Strong communication skills
High levels of integrity, autonomy, and self-motivation
Given our business and the nature of social media, some weekend, holiday, and off-hours work will be required
Benefits
BENEFITS:
At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.
Our comprehensive compensations and benefits program includes:
Town Square office location that is centrally located for an easy commute and comes with great amenities and perks, including cold brew and Kombucha on tap!
Designated flex/work from home days each week and flexible work environment where you aren’t tied to a desk
Competitive salaries and opportunity for advancement; we always strive to promote from within!
Medical, dental and visions plans for you and your family and financial protection options through disability, life, accidental death, cancer assist, critical illness, and medical bridge insurance
401(k) plan with company matching program
Generous paid time off policy that increases each year you are with the company
11 paid holidays and we pay you to take your birthday off!
Frequent company happy hours, events and team building activities
Professional development opportunities |
