| Job Description : |
Description:
Beauty Industry Group (“BIG”) is a leading consumer beauty products holding company with brands and offices spread across the globe. With offices in 6 countries and on 4 continents BIG is one of the largest professional and direct-to-consumer hair extension businesses in the world. Backed by Private Equity partner L Catterton, (investors in Peloton, Birkenstock, Kodiak Cakes and more) BIG is seeking to continue its mission of delivering true beauty to the world.
Across more than 350 team members, BIG is a unique, empowering place to work for motivated professionals who desire to contribute to a mission and vision bigger than just them. Diversity, equality and inclusion are a staple at BIG as is ethical sourcing and governance. BIG has joined the 1/1/1 pledge where it donates 1% of its time, profits and product to making the world a better place.
Company headquarters are located in Salt Lake City, Utah, with additional offices in Miami Florida, San Diego and Los Angeles California, Hoboken New Jersey, New York New York, Nuremberg Germany, Toronto Canada, Manchester England, Sydney Australia and Qingdao China.
Who You Are
You have a passion for digital marketing and are fascinated by the ways brands try to connect with their customers. You are analytical and like diving into the why’s but you also enjoy tapping into your right brain and coming up with creative ideas. You’re naturally curious and have a drive to learn more, try new things and do better. You want to work on a team where you collaborate with others and learn and grow, but also are empowered to do things on your own.
What You’ll Do
You’ll be responsible for paid search and paid social media marketing for 1-2 BIG brands. You will help to grow the brands and their sales by finding and reaching more new customers and increasing brand awareness. You’ll use data to drive your decisions, optimize your campaigns and to drive new ideas for creative, campaigns and targeting new audiences. The Senior Growth Marketing Manager will train and coach you, sharing digital marketing and industry insights and knowledge. You will collaborate with others on the marketing and brand teams to share ideas and integrate efforts. If you’re looking for a launchpad into the world of digital advertising and the opportunity to work at a fun, caring company with talented experts, this position is for you.
Detailed Job Description
Manage and execute effective paid ad campaigns across paid search (Google) OR Facebook/Instagram.
Provide creative solutions to optimize KPI metrics, including CPM, CPC, CTR, ROAS, etc.
Own the growth and optimization of assigned accounts
Effectively manage the budget of paid channels for maximum results
Execute A/B tests, collect and analyze data, and identify trends and insights in order to achieve maximum ROI in marketing campaigns.
Analyze advertising creative and provide direction based on platforms’ best practices for future creative.
Build relationships of trust with brand stakeholders and the Marketing/Creative team through regular meetings and consistent communication regarding campaign performance, insights, changes, and plans to improve.
Proactively and continually looking for opportunities to improve KPI metrics and reach new audiences to grow the brand
Collaborate with the Marketing team to create integrated, cross-channel campaigns
Support and assist the Growth Marketing Manager
This position is Work From Home Flexible but will be based out of BIG Headquarters located in Salt Lake City, Utah. Periodic on-site workdays will be required.
. Requirements:
1-2+ years of experience managing paid search and/or paid social media platforms
Relevant degree or Facebook/Google Certifications also counted as equivalent experience
Positive attitude, takes initiative and is a team player
Strong, professional verbal & written communication
Collaborative and willing to listen to and try out new ideas
Ability to prioritize and manage multiple accounts, projects, and tasks at the same time
High proficiency in Excel
Passion for marketing, digital advertising, creative outside-the-box thinking, video, and data analysis.
Comfortable working in a fast-paced environment and pivoting quickly when needed
An optimistic problem solver and a drive to “Get things done”
Not required but a plus: knowledgeable about Google Analytics, and attribution
BENEFITS AND PERKS
Competitive Salary
401(k) with company match – $ for $ up to 4% – immediately vested
Vacation/Holiday Leave
Great Medical/Dental/Vision Insurance
Life and AD&D Insurance
“Free Lunch Fridays”
Access to hundreds of discounted beauty/hair products
Opportunities for growth and advancement
Work from home flexible |
