July 17, 2024

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Job Category : Digital marketing
Company Name: Appian Corporation
Position Name: Product Marketing Manager
Location : McLean, VA
Job Description : At Appian, we’re seeking to grow our culture of passion, energy, and innovation. Empowered by “the best idea wins,” we thrive on collaboration and a culture of dissent- encouraging all employees to challenge and elevate one another. We strive for diversity and inclusion through continued education and a commitment to equity. At Appian, Product Marketing is the strategic core of Marketing, working like mini-CMOs to drive the broader marketing organization to achieve their business objectives.

We’re looking for a talented Product Marketing Manager to help drive the GTM for Appian low-code development, the core of the Appian platform. The ideal candidate will have a great understanding and experience with low-code solutions and be able to translate that experience into value-based messaging and content.

Responsibilities:

Develop an innovative GTM strategy centered on Appian low-code development including positioning, messaging, and competitive differentiation

Develop internal and external content and collateral mapped to the full buyers’ journey that promotes Appian low-code development

Strategize, plan, and execute product launches

Work closely with other Product Marketing Managers to align and collaborate on cross-platform messaging and content

Work collaboratively with Digital Marketing to drive campaigns, social, and SEO initiatives to achieve product’s business objectives

Align closely with Engineering and Product Management to become an expert in the Appian product and platform

Collaborate with Product Managers & Sales Enablement to develop collateral and train Sales on messaging, positioning, and product capabilities

Engage closely with Sales to more deeply understand their needs and challenges

Represent Appian at industry and online events

Engage frequently with customers and prospects to maintain a deep understanding of their needs and challenges

Stay current on the competitive landscape

Qualifications:

3+ years in Product Marketing (experience with Appian a plus)

Strong understanding and experience with low-code development including the difference between low-code and high-code solutions.

Successful experience collaborating with Product Management and Sales

Ability to create content aligned to the needs of buyers with a focus on target personas

Be an initiative driver, operating with professional maturity, accountability and minimal supervision

Excellent written and oral communication skills, including presentation and facilitation skills

BA/BS

About Us:

Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help companies maximize their resources and improve business results. Many of the world’s largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance. Our employees create opportunities to drive hands-on impact both with our customers and throughout the organization, which creates an environment where meaningful work is met with career growth and opportunity. As a result, we are proud to have been recognized as a Washington Post Top Workplace for seven consecutive years. Simply put, we are changing the way businesses operate and our employees are to thank for Appian’s success.

Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination.


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