| Job Description : |
We are seeking a remote Digital Marketing Specialist in the Southeast region.
You would be responsible for creating and executing campaigns across digital channels to amplify the company’s voice and message. This role owns the strategy, content creation, and execution for social media and paid media campaigns. This role works in collaboration with the digital media web developer to create email marketing campaigns, search engine marketing, and to track digital marketing analytics. This role will play a role in the strategy, creation, and execution of all aspects of the department’s digital marketing strategy.
ESSENTIAL JOB FUNCTIONS:
Maintains a current understanding of best practices for email, social, and search engine marketing.
Analyzes performance metrics, providing recommendations to improve effectiveness of digital campaigns.
Helps develop metric-based strategies to meet department and ministry goals.
Creates original high-quality content that builds meaningful connections to our audiences.
Regularly publishes across multiple social media platforms according to defined schedules.
Implements an editorial calendar to manage social media and digital marketing content and plans specific, timely marketing campaigns.
Builds and executes social media strategies through competitive audience research and industry best practices.
Monitors social media channels and responds to comments and questions quickly and appropriately
Sets up and optimizes company pages within each platform to increase visibility of company social content.
Continuously improves by capturing and analyzing appropriate social data/metrics, insights and best practices, and acts on the information.
Creates monthly blog posts as part of an overall content marketing strategy.
Generates monthly reports on marketing campaign performance.
Develops website traffic plan and stimulates audience growth.
Ensures marketing messaging is conveyed clearly and delivered properly to constituents.
Ensures internal and external messages follow relevant industry policies and best practices.
Works closely with the Marketing Manager and other departments to ensure campaign targets and timelines are achieved.
Creates a positive team atmosphere and facilitates teamwork beyond the scope of own functional area.
Actively participates in staff activities, including daily prayer, weekly Bible study, and in-person staff gatherings.
Performs other job duties as assigned.
KNOWLEDGE, SKILLS AND ABILITIES:
Strong understanding of social media marketing and analytics
Excellent grasp of website metrics and best practices
Strong project management skills
Ability to work well under tight deadlines and balance multiple projects simultaneously
Experience with lead generation, SEM and SEO
Able to problem-solve and prioritize work independently
Results driven and proactive
Able to work in a fast-paced environment
Problem-solving attitude
Flexible and adaptable, comfortable with change
Able to anticipate, receive, and incorporate feedback from peers and manager
TRAINING AND EXPERIENCE:
Bachelor’s degree preferred in marketing, public relations, advertising or related field. 2-4 years of experience in media, marketing, PR, or copy writing. Proven track record of performance with professional writing. Fundraising experience in a philanthropic or non-profit organization preferred.
Please note: This client is not accepting candidates submitted by other staffing firms or agencies at this time. Thank you.
Applicants for this opportunity must have an unrestricted right to work in the United States. [Persons in H-l, L-l, and OPT EAD status do not have unrestricted right to work.]
VALiNTRY Services and all its divisions are equal opportunity employers. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or any other federal or state protected category.
For immediate consideration, please contact
Anna Marcano – IT Recruitment Manager
O: 800-360-1407 D: 407-392-3135 E: anna@valintry.com
For a complete list of our current openings, please visit VALiNTRYtechnology.com. |
