| Job Description : |
Company Description
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.
Job Description
Publicis Sapient is looking for a Salesforce Marketing Cloud Consultant! In this customer-facing role, you will work with businesses to guide and deliver Salesforce Marketing Cloud (SFMC) implementations on the Enterprise level. Your skills will quickly expand into the latest Martech / Adtech offerings from Salesforce, with CDP, Interaction Studio and Datorama as opportunities to demonstrate leadership in. You will partner with colleagues at Publicis Sapient to drive full-cycle solution implementation projects by providing guidance to clients, working with stakeholders to identify business requirements and coordinate solution design – then build solutions using declarative capabilities and teaming with developers to deliver on project requirements.
Our Salesforce practice values teamwork, quality work, innovation, and customer success. Our team is composed of people who are passionate about Salesforce, delivering on time, exceeding expectations, and ensuring success for our clients. We are looking for those who share our passion and the desire to work with the best and brightest. Come build with us!
Your Impact
Marketing Cloud Consultation:
Involvement in internal and external strategic SFMC conversations to collaborate on vision and best practices for the solution design
Research and address high-level strategic client questions and requests
Understand client business process and constraints and how those affect our solution approach.
Discovery and Solution Design:
Engage with clients to assess their current sales and marketing technologies and business processes to generate business requirements/user stories
Participate in client workshops to share Sapient’s marketing automation framework, best practices, and case studies
Work with Senior Consultants and Architects to design, build, and deploy a variety of different SFMC solutions (including emails, SMS, push notifications, and web).
Guide clients through implementation and continuous improvement engagements as it relates to Marketing Automation solutions
Design and diagram campaign process flows and journey maps based on clients’ needs
Collaborate with technical resources to validate specifications and architecture to arrive at a scalable and maintainable solution for the client
Coordinate and support the client with user acceptance testing (UAT)
Support the project manager in identifying and mitigating risk and resolving issues
Keep up-to-date on latest industry trends and research to share with clients and to continually optimize marketing automation strategy
Project Intake:
Support and participate in client presentations and design reviews. Documentation of business requirements, including leveraging functionality and best practices as it relates to Marketing Cloud best practices:
Own the ongoing iterations of blueprints and solution design with alignment from the architect.
Create training materials and deliver end-user training
Assist with project management, planning and coordination of project activities
Support pre-sales teams with scoping & estimation efforts
Learning Mindset:
Stay up to date on Marketing Cloud, CDP, Interaction Studio and Datorama releases. Participate in internal trainings and cultural initiatives designed to further hone your Salesforce expertise
Qualifications
Your Skills & Experience
2-4+ years’ experience with Salesforce Marketing Cloud in an administrative and/or consulting capacity
Understanding of CAN-SPAM, email regulatory compliance, and deliverability
Understanding of data dependencies and design for Marketing Cloud journeys and campaigns
Conceptual understanding of the SFMC platform ecosystem and relations with other SF Clouds (Sales Cloud, Community Cloud, Service Cloud, CDP, Interaction Studio, Datorama)
Strong customer-facing communication and project management skills
Understanding of Salesforce best practices for marketing automation
Experience with other marketing automation tools (Marketo, Eloqua, Adobe Campaigns, etc) or related Martech platforms (Analytics, CMS, Tag Management) a plus
Exposure/experience in digital marketing ecosystem and digital marketing strategy a plus
Having earned or willing to obtain within the first 6 months the Salesforce Certified Marketing Cloud Administrator and Salesforce Marketing Cloud Consultant certifications.
Benefits of Working Here:
Flexible vacation policy; time is not limited, allocated, or accrued
16 paid holidays throughout the year
Generous parental leave and new parent transition program
Tuition reimbursement
Corporate gift matching program
Training on Salesforce platform
Additional Information
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200. |
