Job Opening for Senior Associate, Social Media and E-Mail Marketing in International Trademark Association (675 3rd Ave, New York, NY 10017)

Hello,

If you are looking for a Digital marketing Jobs? Then, This is the place where you can find All sources of Job opportunities with detailed information.

Job Category :	Digital marketing
Company Name:	International Trademark Association
Position Name:	Senior Associate, Social Media and E-Mail Marketing
Location :	675 3rd Ave, New York, NY 10017
Job Description :	SUMMARY OF POSITION: The Senior Associate, Social Media and E-Mail Marketing play a key role within the Marketing and Communications Department at the International Trademark Association (INTA) as we seek innovative, creative, and data-driven ways to market our events, membership, and other initiatives to members and other brand owners and trademark practitioners around the world.This position will be responsible daily for two major functions within the team: development and execution of social media campaigns and content; and development and execution of marketing emails to our entire database or segmented audiences. Social media is an increasing channel of communication for INTA across multiple platforms, offering a blend of posts about the Association, brands, and trademarks and the intellectual property field. Emails, utilizing a digital marketing suite, is the Association’s primary source of communicating with our members and potential members globally.With both functions, this team member has the opportunity to creatively engage our audiences and add a fresh voice and visuals to our messaging, while taking a data-driven approach and analysis to our digital marketing.In addition, as part of being a staff member of an Association, you will have the opportunity to interact and support members as a staff liaison for one of our committees.The candidate will join an entrepreneurial, high-functioning marketing and communications team, as well as collaborate closely with programming and advocacy staff in other departments to help develop and execute marketing efforts, raise brand awareness, promote events and initiatives, generate leads, recruit and retain members, and drive event traffic/revenue.This opportunity comes at an exciting time in the Association’s growth, as we tackle issues that go beyond trademarks (such as corporate social responsibility), pivot to new formats for events and other programming, and seek to expand the demographics of our member base.DUTIES AND RESPONSIBILITIES: Effectively and creatively develop and execute both social media campaigns and email marketing outreach for a global audience.Source appropriate content and create compelling and engaging messages and visuals for all social media platforms, with an eye on several INTA/non-INTA posts per day to balance outreach to different audiences and to address different topics.Develop ways to influence SEO, including links shared across social platforms, and boost overall number of followers, following, and overall engagement to increase brand exposure.Build social media following, followers, and overall engagement on all channels.Manage and schedule social media posts, including utilizing third-party scheduling tools and stock photos and videos.Track, analyze, and report on social media results and adjust campaigns, content mix, and visuals accordingly.Develop email content and copy edit email content written by other staff members and create well-designed, engaging emails utilizing templates or customizing ones in our digital marketing suite.Leverage our third-party digital marketing suite (Higher Logic) and our Association Management Solution tool to efficiently segment audiences in our database and deploy emails.Optimize digital marketing suite, including testing messages and tracking and analyzing results to refine content and process.Meticulously track email opt-ins and unsubscribes.Serve as the main contact for our digital marketing suite vendor.Keep pace with industry best practices and actively seek out new tools/strategies to provide an excellent ROI on digital marketing.Collaborate with graphic designer and other staff members who will serve as additional support/backup for both social media and email marketing.Coordinate with consultants (e.g., marketing agency) and support staff at third-party vendors.Serve as a committee staff liaison, helping members achieve their committee objectives, handle a proprietary committee management tool, oversee deliverables, set up and attend meetings, and perform other duties that support the successful functioning of the committee leadership and committee members and enhance the member experience.POSITION REQUIREMENTSBachelor’s degree.At least 3 to 4 years of digital marketing experience, including social media and email marketing.Strong project management skills, including excellent organization and scheduling, attention to detail, time management, proof reading, and staying on top of trends in the field.Strong analytical skills and data-driven mindset.Professionalism, diplomacy, and ability to multi-task.Flare for writing engaging content, and eye for creative visuals.Ability to demonstrate idea generation and implementation.Ability to work well with staff across departments, member volunteers, and consultants at all levels.Knowledge of Higher Logic, Impexium, and Canva a plus!OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Some travel (1-2 times a year, including weekends) may be required.Excellent benefits, including partial remote work, 401K plan, and generous paid time off/sick leave, and convenient location near Grand Central Terminal.Location: 675 Third Ave 3rd FlJob Type: Full-timePay: $65,000.00 – $75,000.00 per yearApplication Question(s):What is your salary requirement?Education:Bachelor’s (Required)Experience:Social media management: 3 years (Required)