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Job Opening for Senior Content Marketer, Ad Tech in Amazon Advertising LLC (New York, NY)

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Job Category : Digital marketing
Company Name: Amazon Advertising LLC
Position Name: Senior Content Marketer, Ad Tech
Location : New York, NY
Job Description : 6+ years of professional non-internship marketing experience Experience building, executing and scaling cross-functional marketing programs Experience using data and metrics to measure impact and determine improvements Experience using Microsoft Excel to manipulate and analyze data Experience presenting metrics and progress to goal to senior leadership Experience using Microsoft Powerpoint to build clear, concise, effective presentations that story tell a narrative in a digestible way Job summary **Open to San Francisco, Chicago, NYC, or LA location** Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time. Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon. To support our Agency + Ad Tech Industry Marketing Team, we are seeking a content marketer to develop and scale (through digital channels) best-in-class, insight-led stories that connect our narrative on Amazon Ads and Ad Tech solutions for key customer personas who decide which Ad Tech solutions go into their company’s marketing technology stack. These customers actively look for new products and services to flex with shifts in advertising identity, in order to increase reach, engagement, and efficiencies across channels. This person will partner closely with sales enablement experts on the Agency + Ad Tech Marketing team to understand their marketing content/insight roadmaps. This person will pull out digestible insights/nuggets from existing materials or commission new insights that make for compelling, editorial stories aligned to those roadmaps. This person will produce stories that will be scaled across digital channels (such as our website, blogs, virtual events/webinars, emails, YouTube, and social) and various formats (e.g., blog posts, keynotes, whitepapers, etc.). Additionally, this person is a creative B2B insights driven storyteller that can simplify the complex narrative of ad tech solutions and the vast array of digital advertising solutions, for various media agency personas. The right candidate is customer obsessed and metrics-driven, using audience insights and learnings from each piece of content to make the next more impactful. This person juggles multiple priorities, while delivering to a relentlessly high standard of quality. Since this is a new function, this role also offers the opportunity for the right candidate to be entrepreneurial, charting their own vision for how this role can best help customers. Key job responsibilities Develop and scale content that surfaces audience insights, and positions our products as solutions to Agency AdTech decision makers Develop strategic content and a channel roadmap for Amazon Ads to increase awareness, consideration, comprehension, and relevance amongst agency AdTech decision makers Create binge-able content across digital channels including blogs, industry landing pages, virtual events/webinars, emails, YouTube, social media, and more Tell stories that challenge, inspire, engage, and drive action Partner with channel experts to test new approaches; constantly optimize content to drive better results Work cross-functionally with industry-specific sales enablement experts, channel marketing, product marketing, insights, PR, and legal to deliver against content priorities MBA preferred Excellent written and verbal communication skills Strong storyteller who creates compelling, customer-obsessed materials Proven content development and strategy experience across multiple formats (e.g. written, video) and digital channels (e.g. blogs, webinars, social, landing pages) Fluent in the digital advertising landscape Experience working with or at a media agency Knowledgeable in industry privacy changes Cross-functional experience across Sales, Product Management, Marketing, PR, Legal, Training, and Research Entrepreneurial spirit/ability to work autonomously in an ambiguous environment with minimal direction Ability to make ruthless prioritization decisions in a complex, fast-paced environment with limited resources Own creative input, development, and execution from concept to completion Confident leading walk throughs of materials and fielding questions Fanatical attention to detail Previous B2B digital content marketing experience Global marketing experience Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
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