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Job Opening for Senior Content Marketing Strategist in Lighthouse Insurance Group (Independence, OH 44131)

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Job Category : Digital marketing
Company Name: Lighthouse Insurance Group
Position Name: Senior Content Marketing Strategist
Location : Independence, OH 44131
Job Description : LIG Solutions is looking to add a Sr. Content Marketing Strategist to our Team! This position will be on-site in our Independence, OH location, but we are willing to be flexible offering a hybrid work from home/ onsite schedule! SUMMARY The Sr. Content Marketing Strategist will be responsible for researching, developing, and implementing a content marketing strategy to meet our various business goals. In this role, you will be responsible for executing LIG’s content strategy, search engine optimization tactics, and email marketing initiatives. A primary function for this role will be developing outreach strategies geared toward lead generation while taking an audience-centric approach to personalizing content. Reporting to the Manager of Digital Marketing and working closely with cross-functional teams, you will assist in the design, planning, management, and optimization of integrated marketing campaigns across multiple channels to generate revenue. ESSENTIAL DUTIES AND RESPONSIBILITIES Responsible for the design, planning, execution, and optimization of our email marketing strategies. Responsible for content strategy and execution, including but not limited to – blog posts, social media posts, website copy, email, guides, editorial calendars. Optimize website copy and landing pages for search engine marketing. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Track, report, analyze, and optimize website analytics and marketing initiatives. Ensuring brand and messaging consistency across all marketing efforts. Demonstrate practical understanding of visual communications, desktop multimedia, social media and the digital landscape and how to incorporate these into LIG’s Corporate Marketing and branding. ORGANIZATIONAL RELATIONSHIPS Reports directly to the Manager of Digital Marketing. Assists and works in conjunction with general LIG Operations (Sales, Human Resources, Finance, Call Center, IT, Marketing and Administration). LIG PERKS! Paid Vacation Medical, Dental, and Vision Benefits Offered! Company Sponsored Life Insurance Benefit! 401K + Company Match Training and Development Employee Assistance Program Flexible: Onsite/Work From Home Hybrid Model REQUIRED SKILLS Bachelor’s Degree in a related field. 3-5 Years in Digital Marketing 3-5 Years In Content Marketing 3-5 Years using WordPress 3-5 Years in Social Media Marketing. Microsoft Suite Intermediate to advanced skillset. Exceptional Written and Verbal Communication. Highly analytical.
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