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Job Opening for Senior Content Writer in iVision (Atlanta, GA)

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Job Category : Digital marketing
Company Name: iVision
Position Name: Senior Content Writer
Location : Atlanta, GA
Job Description : Senior Content WriterReports to: Director of Marketing* Department: *MarketingJob SummaryThe Senior Content Writer is responsible for overseeing the digital marketing strategy within the marketing department. Their duties include working with the Director of Marketing regarding digital marketing strategy execution, and daily procedures, creation of content and implementation and tracking of marketing campaigns and events to promote business products and services.Specific Job FunctionsBranding and MessagingCreation and management of brands guidelines, style, voice, etc.Interviewer and writer of Path (Internal Quarterly Communication) Executive Letter and Client SpotlightAlignment and integration of current and future acquisitions design and copy for website, PowerPoints, brochures, proposals, and other deliverablesUpdate of iVision design and copy for website, PowerPoints, brochures, proposals, and other deliverablesSEOIncrease organic traffic to iVision website by creating and publishing relevant content for top-of-funnel buyer journey educationCreate and execute plan to integrate current and future acquisitions website functionality with iVisionMeasure and improve page authority, domain authority, and backlinks through relevant content publication/dissemination and thought-leader partnershipLead GenerationExecute lead generation activities (SEO, potentially paid media, organic and paid social)Improve conversion rates on all web-based lead generation formsAssist Marketing Director by partnering with AE’s to improve campaign performance and lead generating content and activitiesTrainingPartner with iVision Managed Services team and HR to identify training needs and source off the shelf modules for use with LMSFacilitate creation of special training content on an as-needed basisJob Type: Full-time
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