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Job Opening for Senior Digital Advertising Manager in United States Gold Bureau (203 Heritage Grove Rd, Leander, TX 78641)

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Job Category : Digital marketing
Company Name: United States Gold Bureau
Position Name: Senior Digital Advertising Manager
Location : 203 Heritage Grove Rd, Leander, TX 78641
Job Description : Senior Digital Advertising ManagerThe U.S. Gold Bureau is seeking a Senior Digital Advertising Manager that is passionate about online marketing, has extensive experience managing campaigns through various advertising platforms, and who is an analytically minded and results driven individual.The Senior Digital Advertising Manager will be responsible for campaign management across advertising platforms including Email, Google, Bing and Facebook. The Manager is expected to work collaboratively with a remote team to deliver results against team and company goals.ResponsibilitiesPerform daily account management of PPC campaigns across Google, Bing and FacebookIdentify target audience, segment, deploy, track, optimizeDesign and implement direct email marketing campaigns (graphic experience preferred but not required)Write and proofread emails for clarity, grammar and spelling – superior writing skills requiredEnsure all messages are mobile-friendlyAnalyze deliverability, opens, clicks – all the way to salesWrite newsletters including industry updates, company news, promotionsUpgrade our email templates using personalization and advanced features as warrantedWork with demand-generation team to maintain/improve nurturing campaigns to new prospectsAnalyze campaign performance and suggest improvementsReport on sales revenue generated from marketing effortsEnsure marketing strategies follow industry policies and best practicesSearch engine marketingDisplay advertisingFacebook advertisingBudget tracking and managementShopping campaign and product feed maintenance/managementAd copy creation, Landing page optimization, and A/B testingKeyword research and managementSkills/Qualifications5+ years experience managing campaigns in Google AdWords, Bing Ads or FacebookMinimum 3 years experience w/ HubSpotExperience with Google Analytics and reporting toolsProficiency with Microsoft ExcelPrior experience with page building tools/basic HTMLBachelor’s BS/BA in advertising, marketing or related field preferredExperience with email marketingProficiency in marketing automation technologyFamiliarity with analytical and database toolsExcellent written communication and copywriting skillsStrong project management skillseCommerce and lead-generation experience in the B-to-C spaceAn ability to work under tight deadlinesView our careers page and employee experiences: https://www.usgoldbureau.com/careersWork RemotelyNoJob Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceEmployee discountHealth insuranceLife insurancePaid time offReferral programVision insuranceSchedule:Monday to FridaySupplemental Pay:Bonus payEducation:Bachelor’s (Preferred)Experience:HubSpot: 3 years (Preferred)Google AdWords: 5 years (Preferred)Work Location: One location


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