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Job Opening for Senior Digital Marketing Analyst in Alliance Physical Therapy Partners (Grand Rapids, MI 49546)

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Job Category : Digital marketing
Company Name: Alliance Physical Therapy Partners
Position Name: Senior Digital Marketing Analyst
Location : Grand Rapids, MI 49546
Job Description : Do you like reporting of marketing efforts to drive future organizational decisions? Our Senior Digital Marketing Analyst will handle the overall management of external agency partners; identify and test new digital platforms and tools; and evaluate, prioritize, and execute marketing strategies. What sets us apart? Our focus is on delivering exceptional results and services, learning new techniques, advancing our capabilities, and of course, having an exceptional team environment! Our expanding practices provides ample opportunities for further education and career advancement. Be a part of something bigger. Alliance Physical Therapy Partners provides unmatched treatment and care to patients across multiple service lines. Alliance views every patient and employee interaction as an opportunity to help that person reach their goals and provides world-class resources to assist all individuals in achieving those goals. With a focus on personal and professional growth, Alliance is seeking employees who have a vision for success. What is expected? Oversee and guide marketing activities including SEO, eCommerce, database and digital marketing and online advertising Manage efforts of outside marketing vendors including web designers, web developers, paid agency teams, content writers, and copy editors Lead webmaster in collaboration with web developers on all outpatient, Alliance, and Agile websites Work collaboratively with operations, compliance, HR and legal on developing and maintaining all marketing policies and procedures Set and optimize budgets for external agencies Prepares effective advertising campaigns based on market research Guides and collaborates with sales team and project managers on the marketing and promotion of Agile EMR software Oversees all reporting for OP brands, Alliance, Agile Virtual PT, and EMR to measure efforts against KPIs Works in collaboration with the director of marketing of Biocorrect on email campaigns, Shopify store and Amazon store management Analyze information to identify and recommend effective marketing approaches Collaborates with senior executives to develop growth plans for the organization This list of duties is not intended to be all-inclusive and may be expanded to include other duties or responsibilities that senior management may deem necessary. What experience do I need? Bachelor’s degree with 3-5 years’ experience High level of organization and attention to detail Demonstrated communication skills, both written and verbal, to effectively interface and maintain effective relationships with all levels internally and externally. Self-directed with sound technical and analytical abilities, good judgment, and business acumen. The proficient ability to use Microsoft Office and other software programs as necessary to prepare appropriate analysis and reports. What are some of the benefits of the job? We have a competitive salary and benefits package with medical, dental, vision and life just to name a few. There is paid time off, paid holidays and 401k. Our continuing education assistance partner helps you take those classes you need to become smarter and better. This is Our Vision: At Alliance Physical Therapy Partners, we’re building a legacy of helping great people achieve great things. Our core values are integrity, service, empowerment, passion and growth. Alliance is not only focused on partnering with physical therapy practice owners, we are concerned with the wellness of our patients, and helping industrial worksites prevent onsite injury. We aim at becoming the leading physical therapy network in the country by delivering superior, quality and compassionate service to our partners and patients alike. E632io1zgr
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