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Job Category : | Digital marketing |
Company Name: | Boundless Immigration |
Position Name: | Senior Manager, Social Media |
Location : | Seattle, WA |
Job Description : | Are you a self-motivated, innovative Social Media Manager interested in owning the organic social media strategy for a fast-paced, mission-driven start-up? Are you excited by the idea of applying your talents to the greater good by helping immigrants navigate the immigration process more confidently and affordably?Boundless Immigration is looking for a Senior Social Media Manager to join the Growth team — reporting to our Director of Marketing — to strategize, manage, and grow our social media channels.Who Boundless isWe’re a team of immigrants and experts who have struggled with our own journeys through the complex, high-stakes U.S. immigration system. That is why we are building deeply customer-centric products and experiences to become the default trusted partner for all families through their entire immigration journey and their first ten years of life in a new country.In 2020, Boundless acquired RapidVisa to become the largest company in the family immigration industry, helping tens of thousands of families every year achieve their dreams.Who you areAs a Senior Social Media Manager, you have extensive experience managing, developing, and measuring social content for growing brands, and a solid track record of growing audiences and delivering on social engagement metrics. You aren’t afraid of diving into new channels like TikTok or Reddit, or adapting your strategies to leverage the ever-changing algorithms of Instagram, YouTube and Facebook. You’re creative, collaborative and innovative, and comfortable working in a scrappy, startup environment. You have experience rapidly building social channels and owning social media, influencer, and community initiatives to help transform the lives of our customers and help them see themselves in our brand. You’re comfortable working with a team, and have experience managing and nurturing developing talent. Spanish language fluency is a plus!What you’ll doIn your first month you’ll: Learn about the various immigration products we offer, the immigration space in general, and develop a deep understanding of what our customers are experiencing, the challenges they face, and their specific needs.Begin tracking and analyzing the performance of existing social media channelsReport on social media efforts weekly, report learnings from your first monthDevelop social media strategy and calendar for Boundless social channelsWithin three months you’ll: Plan, manage and execute social media strategy to foster brand discovery and social engagement via our existing channels and new influencer partnershipsPartner with content / PR / freelance designers to create fresh, engaging content across existing and to-be-launched channelsThink outside the box to uncover new opportunities with Influencer and philanthropic partners for joint social media campaignsBuild a deep understanding of our brand, and how that applies to our social media metrics, and customer touchpointsWithin a year, you’ll also: Create strategies to drive new customer acquisition and growthOwn the social media strategy, management, execution, and reportingDevelop and execute experiments to foster meaningful insights (including tracking, measuring, and reporting)Work directly with platform partners to understand their capabilities, best practices, and new opportunitiesConstruct and scale our Creator/influencer marketing strategyJob Type: Full-time |
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