July 14, 2024

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Job Category : Digital marketing
Company Name: W Group
Position Name: Senior Social Media Manager
Location : Remote
Job Description : Title: Senior Social Media ManagerRemote OpportunityExciting New Role!About W GroupBorn with a global vision and rapid-paced culture in New York, the W Group has disrupted and elevated the industry by challenging conventions and building sustainable products responsibly. With six thriving brands and more on the horizon, this unparalleled, vertically integrated world-class organization includes WAC Lighting, Modern Forms Luminaires + Smart Fans, Schonbek, dweLED, WAC Landscape, and Limited brands. The group has made significant investments in breakthrough technologies, electronics research and development, rigorous testing, advanced engineering, and eco-friendly manufacturing while giving back to the local and global communities, providing thought-leadership, and solving challenges with creativity and innovation.Position Location: Port Washington, Long Island, New York (Nassau County) or remote with in-office time as needed.Do you have 3+ years of B2B business experience in a consumer product setting, top notch copywriting writing skills, and an education in Journalism, Communications, Writing, or a related field of study?Use your B2B Business experience to: Strategically Implement Campaigns*Analyze Strategy*Elevate Brand Awareness*Drive Engagement*Identify Trends + Technology*Apply Analytics ToolsSenior Social Media Manager / Full-Time Remote Use your B2B Consumer Product Social Media Management experience to: Strategically Implement Campaigns*Analyze Strategy*Elevate Brand Awareness*Drive EngagementTitle: Senior Social Media ManagerPosition Description: The ambitious Senior Social Media Manager will drive strategy and managing social media content for W Group. The successful candidate applies best practices to elevate brand awareness, identify and leverage future trends and technology, increase community engagement, and apply analytics tools to measure success. If you seek an exciting and creative environment that fosters professional growth, look no further!Key Responsibilities: Strategically implement a high level of social media content across all platforms.Drive brand awareness and community engagement; monitor all accounts and engage in constructive user interaction.Conduct competitor and industry research to identify, report on, and implement future technology, best practices, trends, tools and hashtags to ensure our brand adopts emerging opportunities for increased success.Define KPIs and implement statistical and analytic tools to measure success of each social media campaign to determine long term strategic needs. Compile and submit quarterly reports to senior leadership as part of the digital marketing plan.Utilize storytelling across all channels to develop and maintain a comprehensive social media strategy.Maximize social media traffic, engagement and growth potential, and manage external digital platforms.Develop and deploy project timelines and strategic planning for social and digital campaign production.Run unique social media photo contests.Ensure integration with all marketing department efforts, including special events, media campaigns and product launches.Collaborate with the Creative Team (photographers, videographers and influencers) to integrate content with relevant social media formats, ensuring consistent storytelling across all platforms.Maintain a vibrant social media content calendar.Required Skills and Qualifications: -Minimum of 5+ years professional social media management experience in a consumer product setting.-Documented creative writing skills in a professional setting.-A media, photo journalism, communications, business or writing background with related education.-Resourcefulness in identifying trends in each channel within the consumer products space.-Fluency building paid and organic campaigns using Facebook, Instagram, Twitter, and Snapchat.-Ability to excel in a challenging fast paced environment across all departments and levels of leadership.-Superior verbal, written communication and presentation skills.-Strong competence with Social Media creation tools (HTML, PhotoShop, Illustrator + InDesign).-Video editing proficiency utilizing Adobe Premiere Pro and Avid Media Composer.-Sharp analytical skills and applied understanding of social media KPIs, by post type and platform.-Strong ability to track business objectives and analyze data to craft narratives and reports.-A passion and enthusiasm for building online communities and promoting the voice of a luxury brand.About WAC Lightingwww.waclighting.comCelebrating 37 years of consistent significant growth as a unique design/build product manufacturing company, WAC boasts a stellar reputation as an award-winning industry leader delivering sustainable, responsible, smart technology lighting fixtures and fans that elevate residential, commercial, hospitality, exterior and landscape environments. Our luxury, specification grade brand of products keep pace with the speed of emerging technology. WAC Lighting is proud to offer exciting career and professional growth opportunities within a dynamic, energetic, entrepreneurial workplace for all staff in an environment committed to safety.HootsuiteBufferSprout SocialSendibleAgorapulseTailwindTweetDeckCoSchedulee-clincherMeet EdgarJob Type: Full-timeBenefits:401(k)401(k) matchingDental insuranceFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offTuition reimbursementVision insuranceSchedule:Monday to FridaySupplemental Pay:Bonus payEducation:Bachelor’s (Preferred)Experience:Social Media Occupations: 3 years (Preferred)Marketing: 3 years (Preferred)Work Location: Remote


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