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Job Opening for SEO Analyst in Canvas Prints (Charlotte, NC)



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Job Category : Digital marketing
Company Name: Canvas Prints
Position Name: SEO Analyst
Location : Charlotte, NC
Job Description : SEO Analyst is a custom artwork print shop. We print photos and artwork on leading edge presses that produce the highest quality prints. Our frames are cut and made in house and our canvas stretching is done in house as well. We are expanding and are looking for an amazing SEO Analyst to join our team!The SEO Analyst is responsible for executing Search Engine Optimization (SEO) strategies to improve visibility in all major search engines to drive increased traffic from search engines to the ecommerce site. The SEO Analyst has assigned responsibility for analysis and performance of organic traffic in owned areas of the business and emerging categories. Supports the implementation of SEO strategies, including data analysis, on-page optimization, content gap analysis, competitive research, technical recommendations and reporting. Works with digital merchandising, onsite search and navigation, UX, production, business operations and other teams to ensure successful growth of organic traffic.Researches and analyzes performance, competition, and market trends to identify opportunities for improvement. Creating detailed plans for projects and projecting impactMonitors key performance indicators to continually iterate on programs and improve performanceOptimizing copy and landing pages for search engine optimizationPerforming ongoing keyword research including discovery and expansion of keyword opportunitiesResearching and implementing content recommendations for organic SEO successExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsOptimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion, and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor linksDevelop and implement link building strategyWork with the development team/Ecommerce Manager to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Requirements:Proven SEO experienceKnowledge of how to gain do follow evergreen backlinksPerform link intersect on competitors to obtain and target potential sources to gain backlinks fromWorking knowledge of Search Console and how to submit sitemaps, and ensure that new articles are indexed and liveKnowledge of how to add schema to articles, as well as how to validate itHow to fix schema if it’s not workingKnowledge of Ad backends(Google Ads and Facebook Ads)Solid understanding of performance marketing, conversion, and online customer acquisitionHow to create detailed content briefs for an SEO content writerIn-depth experience with website analytics tools (e.g., Google Analytics)Experience w/ Ahrefs, SEM RushExperience implementing alt tagsJob Type: Full-timeBenefits:Dental insuranceEmployee discountFlexible scheduleHealth insurancePaid time offVision insuranceSchedule:Day shiftExperience:SEO: 2 years (Preferred)Work Location: One location

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