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Job Category :	Digital marketing
Company Name:	FareHarbor
Position Name:	SEO Copywriter
Location :	Denver, CO
Job Description :	About FareHarbor Founded in Hawaii in 2013 and acquired by Booking.com in 2018, FareHarbor creates powerful tools that help tour and activity operators run their business with ease and efficiency. With thousands of clients and 500+ employees worldwide, we have the fastest growing team in the business, and we’re shaping the future of travel, together. Why FareHarbor? Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 15,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams. And since day one, we’ve known that our real success lies in our people—the Ohana. With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work—to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again. From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come. About the Role SEO Copywriters are a key part of the FareHarbor Sites team at FareHarbor. We host over 3,000 client websites and are always looking to help our clients grow their business by improving their organic search presence and onsite conversions. In this role, you will audit our clients websites, develop content plans, and write B2C marketing copy designed to both entice users to book our clients tours and drive organic traffic. You will work with a wide variety of clients in the tourism industry, ensuring every day is a little different than the last and you have plenty of opportunity to hone your skills. A little more about this role FareHarbor’s business model requires that users utilize our software to book online. For this reason it is in FareHarbor’s best interest that our clients have websites that are easy to find, easy to navigate and that drive online conversions. With this interest in mind, FareHarbor offers free websites to our qualified clients to help improve their web presence and online bookings. As an SEO Copywriter, you will work hand in hand with our Project Coordinators, Website Optimization Specialists, and SEO Strategists to hit deadlines, write and update website content, and proactively target sites that have high conversion opportunities. This role will work with clients to nurture, grow and report on by communicating and making changes that conform to modern and strategic SEO best practices. To be successful in this role you should have strong copywriting skills and knowledge of SEO best practices. You will be working on multiple projects at one time and should have a strong attention to detail and the ability to multitask and self start. This is a full time, on-site position in our Denver office but is remote for the time being. Responsibilities: Write and edit engaging content that encourages end users to book a tour and is optimized for search Proofread and edit the work of others for accuracy, structure, and SEO potential Conduct SEO Audits of clients websites and provide recommendations for content and keyword strategy Perform keyword research, local audits and competitive analysis Track, report, and analyze the impact of SEO recommendations and content optimizations Collaborate with Account Managers and Client Stakeholders on SEO content strategies Communicate with clients through meetings, email, and tickets Keep up to date with algorithm updates, content and SEO trends to keep our clients in the coveted ranking positions Serve as the content expert/advocate within FareHarbor, sharing your knowledge with the FareHarbor sites team, Account Managers, FareHarbor Sites product team and more Follow any specific instructions provided by Project Coordinators and work with them to hit agreed upon deadlines and milestones for each project. Be an authority on our in-house developed WordPress theme and understand it’s limitations and restrictions (training will be provided for this) Stay up to date with SEO, website and content best practices and trends and implement when necessary Work with the Product team to give feedback on features that already exist and ones that should be created. Competencies 1+ years in a digital marketing, copywriting or SEO role Recommended experience working with Excel, SEM Rush, Screaming Frog, MOZ Outstanding ability to think creatively, strategically, and identify and resolve problems Ability to work within a team and independently Strong organizational, time management, and analytical skills Have the desire to improve and grow within the organization. Experience with Google Analytics Understand and stay up to date with website best practices Desire the challenge of a new puzzle every day Are comfortable taking ownership over a project Strong attention to detail Think critically and strategically on how to increase website conversions Bonus if you have Experience writing for ecommerce websites or travel base publications Experience with client facing Multilingual – Spanish speaking Have experience working with Content Management Systems (CMS) such as Weebly, Wix, Joomla, Squarespace, GoDaddy, Cloudflare, WordPress, etc Have experience with HTML and CSS Benefits: Medical, dental + vision coverage 23 days of PTO + paid holidays 401k + employer matching Paid parental leave Opportunity to share your ideas and make a difference in a growing company Fast-paced, high-energy, and engaging work environment Salary Range: $51,300-$57,000, plus 10% bonus potential FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

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