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Job Opening for SEO/SEM Manager in Mecum Auctions Inc. (McHenry County, IL)

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Job Category : Digital marketing
Company Name: Mecum Auctions Inc.
Position Name: SEO/SEM Manager
Location : McHenry County, IL
Job Description : SEO/SEM Channel ManagerMecum Auctions is seeking an individual responsible for managing and implementing paid and organic search marketing initiatives. This role includes directly managing and improving Mecum’s paid media campaigns and strategy, analyzing and identifying SERP gaps, implementing organic search engine optimization strategies, and championing new marketing technology tools for both SEO and SEM channels. PLEASE NOTE THIS IS NOT A REMOTE JOB, IT WILL REQUIRE YOU TO WORK IN WALWORTH, WI. DO NOT APPLY IF YOU CANNOT DO THIS.Responsibilities:SEM:Content creation and implementation of paid search campaignsOptimize paid search, display, and paid social campaigns in Google Ads, Facebook, Instagram, and LinkedinIdentify, implement and test new opportunities in the paid advertising space.Work directly with Director of Business Intelligence on the implementation of Google Analytics goals/properties and Google Tag ManagerManage digital media spendExtract campaign data, generate monthly client reports, quarterly reports, and ad-hoc reports, interpret and analyze resultsMaintain PPC and online marketing knowledgeMeet or exceed CPA and ROAS goals for paid searchResponsible for channel ROI metrics and ensuring all campaigns fall within the goals for channel spend and new customer acquisition numbers.Work with the Digital Marketing Manager on channel recommendations and strategy improvementSEO:Conduct technical SEO audits to identify user experience opportunities and surface optimizations and action items for implementationAnalyze and identify SERP gaps and create strategies to close gapsWork with the Director of IT to have top-line recommendations implementedUtilize Hubspot SEO recommendations on all Mecum web propertiesMake technology stack recommendations for improvement on SEO strategyImplement metadata, on-page SEO, and improve internal linkingDevelop image optimization initiativesConduct keyword research, competitor gap analysis, and digital media budget forecastingChampion SEO best practices internally and lead SEO training sessions (content creators, writers, etc.) as needed.Work with PR and Content Marketing teams to generate new inbound links from high-authority websitesRequirements:2+ SEO and/or SEM channel managementKnowledge of Google Analytics, Google Search Console, SEO tracking tools such as SEMRUSH, Google Ads, Bing Ads, Paid Social Ad platformsHTML basicsGoogle Ads Certified preferredProficiency in Google Tag ManagerMicrosoft ExcelHubspot Knowledge preferredSalesforce CRM knowledge preferredJob Type: Full-timePay: From $60,000.00 per yearBenefits:401(k)401(k) matchingDental insuranceEmployee assistance programFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offRetirement planVision insuranceSchedule:8 hour shiftAbility to commute/relocate:Walworth, WI 53184: Reliably commute or planning to relocate before starting work (Required)Experience:Keyword research: 3 years (Preferred)Work Location: Multiple Locations
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