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| Job Category : | Digital marketing |
| Company Name: | Ed Napleton Automotive Group |
| Position Name: | SEO Specialist |
| Location : | 1 Oakbrook Ter, Oakbrook Terrace, IL 60181 |
| Job Description : | Digital Marketing/SEO StrategistOak Hill Marketing is looking to fill this position which will be responsible for researching and gathering information about the SEO projects and goals within the automotive industry.Job Responsibilities:Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.Research and gather information about the SEO project and goals. Conduct research to supplement knowledge, including keyword research, user research, competitive research, market research, etc.Optimize websites by writing title tags and meta descriptions, implementing best practice SEO on-page signals, and ensuring brand consistency.Research and develop unique sponsored content that enhances engagement and interest for Ed Napleton websites.Create content that speaks to the specific challenges of our target audience and uses creative storytelling to engage readers and increase visibility.Work on deadline to ensure relevant and timely completion of assigned projects.Write clear, persuasive content that is grammatically and factually accurate for use on our customers’ websites.Stay current on trends in content marketing, SEO and industry for best practices.Create writing topic ideas, blog posts, and social media posts for the E-Commerce team to approve and add to sites.Improve websites user experience and generate custom content as needed.Other duties as assigned.Qualifications:Bachelor’s degree in marketing, digital marketing, communications or other similar field or equivalent working experience.1-2 years of previous experience in generating digital content and optimizing websites.Previous experience in digital marketing or content development for web.Strong writing and research skills to meet online marketing goals for our customers.Able to work on multiple projects concurrently in a deadline-driven environment.Demonstrated experience applying a content marketing approach to awareness building/demand generation efforts.Proven experience writing clear, concise, compelling, accurate and grammatically correct copy.Familiarity with Google Analytics, Google AdWords, Google Docs, Microsoft Word, and Microsoft ExcelStrong attention to detail and outstanding sense of organizationExperience applying different language styles that appeal to various personas, target markets and channels.Approached problem solving proactively and in a professional manner.We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local lawsJob Type: Full-timeBenefits:401(k)Dental insuranceEmployee assistance programHealth insuranceHealth savings accountPaid time offVision insuranceSchedule:Monday to FridayExperience:Digital Marketing and Content: 1 year (Required)SEO: 1 year (Required)Work Location: One location |
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