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| Job Category : | Digital marketing |
| Company Name: | Haywood County Tourism Development Authority |
| Position Name: | Social Media Content Manager |
| Location : | Sylva, NC |
| Job Description : | Haywood County Tourism Development Authority Social Media & Content Manager Reports to: Executive DirectorThe Social Media & Content Manager develops, creates and executes content strategy in collaboration with the Marketing Manager & Crawford, the agency of record for HaywoodCounty Tourism Development Authority (HCTDA), also known as Visit NC Smokies. Serving as the voice for all social media channels, this position is responsible for producing compelling written and visual content that aligns with the HCTDA’s strategic plan and engages with potential visitors to Haywood County.As the lead content writer for the HCTDA this position will be responsible for editorial blog stories, the e-newsletter, website and social media posts.Essential Duties & Responsibilities: Plan and execute the monthly content calendar, as well as oversee the day-to-day social media monitoring of online conversations.Content writer for digital content, which includes editorial blog stories, e-newsletter, website and social media posts.Maintain and edit current online database of blogs to ensure information is correct.Identify and secure user-generated content for organic and paid media that further enhances content strategy.Research and develop new content (written, audio, video, streaming) for website, social media channels and provide opportunities for digital marketing initiatives.Collect and create new content by visiting with local attractions, shops, galleries, restaurants, parks and towns in Haywood County.Analyze and report insights / data related to social media post and e-newsletter performance.Work with outside video contractors, freelancers, and local content creators to develop brand assets, as well as manage contracted photo/video shoots.Serves as the main point of contact for digital assets and work closely with theMarketing Manager to ensure up-to-date documentation.Handle the public relations duties for the HCTDA by fulfilling media requests, which includes providing information, photos, and video in a timely manner.Attend PR related events to pitch ideas and stories about Haywood County.Coordinate media visits, FAMs, or any on-site media visit or opportunity.Other duties as assigned.Qualifications: Bachelors Degree in Communications, Journalism, Marketing or similar degree.Minimum of 2 – 4 years experience in digital marketing, social media, communication, journalism and/or public relations.Strong working knowledge of social media and scheduling platforms.Basic photography and/or video production / editing experience.Proficient with Adobe Premier Pro, Photoshop, Canva or other editing software.Experience working with web content management systems such as WordPress.Prior hospitality / destination management experience preferred, but not required.Team player who understands the need to be flexible and adaptable.General knowledge of the outdoors and Haywood County.Knowledge, Skills & Abilities: Knowledge and understanding of online tools and platforms, including blogs, forums, Sprout Social / Hootsuite, Facebook (including Facebook ads), Twitter,Instagram, Pinterest, YouTube, TikTok and the language that is used in these communities.Strong written and verbal communication skills.Ability to be organized, self-motivated and a strong communicator who is comfortable in a fast-paced environment.Demonstrate a positive attitude with staff, partners, vendors and community.Other Requirements: Employee must have a valid North Carolina driver’s license or be able to obtain one within 30 days of employment.Position will include occasional out-of-town travel, evening and weekend work and require public appearances during special events and programs.Must be able to lift 40 lbs. on an ongoing and regular basis.Employee may be required to work both inside and outside of office and may experience long periods of sitting, standing, or speaking.Employee may be required to stand, walk, reach, talk and listen daily.Job Type: Full-timePay: $42,000.00 – $55,000.00 per yearBenefits:Dental insuranceHealth insuranceLife insurancePaid time offProfessional development assistanceRetirement planSchedule:8 hour shiftMonday to FridayWeekend availabilityCOVID-19 considerations:During COVID-19, the TDA has and will continue to follow the guidelines as outlined by the State of North Carolina and Haywood County Government.Education:Bachelor’s (Preferred)Experience:Social Media and Writing skills: 3 years (Required)Willingness to travel:25% (Required)Work Location: One location |
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