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Job Opening for Social Media Coordinator in PlatformQ Health (100 Crescent Road, Needham, MA 02494)



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Job Category : Digital marketing
Company Name: PlatformQ Health
Position Name: Social Media Coordinator
Location : 100 Crescent Road, Needham, MA 02494
Job Description : PlatformQ Health is the leading provider of digital medical education and engagement tools for healthcare providers, patients, and caregivers. We work with many of the world’s leading academic institutions, societies, associations, and pharmaceutical and biotech companies to improve health outcomes through trusted digital education.
With more than 175 educational programs for patients and HCPs across 75 therapeutic areas last year alone, social media plays an essential role in bringing learners to our programs and expanding our brand awareness in the marketplace. In this newly created role to grow our social media team, the Social Media Coordinator will assist with developing and executing a two-pronged social media strategy that 1) drives patient and HCP participation in our educational programs, and 2) cultivates PlatformQ Health’s reputation and thought leadership within the broad healthcare landscape.
Primary Responsibilities
Assist with managing our portfolio of social media accounts (Facebook, LinkedIn, Instagram, Twitter) to target HCPs and patients/caregivers
Serve as PlatformQ Health’s voice on our social channels, engaging in dialogue and answering questions where appropriate
Work with the social media manager to design, create, and manage organic campaigns, content, and collateral targeting various segments across our learner and B2B/corporate audiences
Assist in the planning and measurement of long-term acquisition and engagement strategies across social media platforms
Monitor trends in social media tools, applications, channels, design and strategy
Explore new channels, tactics, and opportunities to strengthen our reach and engagement
Identify and engage with influencers, partners, leading orgs, groups, etc. to expand our community and influencer outreach efforts
Knowledge of theories, principles, and concepts acquired through completion of a Bachelor’s degree in Business Administration, Marketing or a related field and 1 – 2 years of experience in a communication/social media/digital related field (experience targeting patients and/or HCPs is a plus)
Experience creating and managing paid social advertising campaigns
Strong communication and copywrite skills
Deep interest in current and emerging social media and digital marketing strategies
Creative and innovative thinker with a solutions-oriented approach
Strong design skills – video editing is a plus
Understanding of social advertising (Facebook Ads Manager, LinkedIn advertising, etc.)
Organized and able to work in a fast-paced environment with regularly shifting goals and deadlines
Ability to work simultaneously as part of a team to execute on multiple projects that involve various internal and external partners

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