Social Media Specialist

Cancer care is all we do

Hope in healing

Cancer Treatment Centers of America® (CTCA), part of City of Hope, takes a unique and integrative approach to cancer care. Our patient-centered care model is founded on a commitment to personalized medicine, tailoring a combination of treatments to the needs of each individual patient. At the same time, we support patients’ quality of life by offering therapies designed to help them manage the side effects of treatment, addressing their physical, spiritual and emotional needs, so they are better able to stay on their treatment regimens and get back to life. At the core of our whole-person approach is what we call the Mother Standard® of care, so named because it requires that we treat our patients, and one another, like we would want our loved ones to be treated. This innovative approach has earned our hospitals a Best Place to Work distinction and numerous accreditations. Each of us has a stake in the successful outcomes of every patient we treat.

Job Description:

This job is responsible for supporting an aggressive social media effort for the organization. In partnership with the Manager, Strategic Communications & Marketing, this position will support the creation, execution, and evolution of an enterprise-wide social media and physician engagement strategy that will enhance the reputation of CTCA. To do so, this role will be responsible for writing and publishing content, analyzing and reporting insights, and monitoring and responding to audience members on new and existing digital networking channels.

Job Responsibilities

Social Media Channel Management

Publish social media content on Facebook, Twitter, Instagram, LinkedIn, and any other social media channels that are deemed a part of the national social media strategy.
Maintain the social media calendar denoting when and where content is to be published.
Maintain the content center for social media approved graphics.
Maintain comprehensive list of accounts logins and take the necessary security measures to ensure proper protection of all accounts on a consistent basis.
Update account descriptions, links, and bios any time organizational changes occur that impact brand information.
Develop monthly reports that show performance by channel, label set, and plan.
Inform the social media content strategy with real-time data through the development and maintaining of social media dashboards.
Develop deep insight into the online communities through sentiment analyses and audience segmentation analyses.

Digital Community Management

Monitor CTCA social media communities and respond to audience engagement, where appropriate.
Develop an enhanced set of community response guidelines that reflect the tone, key messages, and values of CTCA. Partner with teams responsible for other community engagement channels such as Reviews Management and Cancer Fighters website groups to ensure consistency in message.
Triage escalated comments/questions (both opportunities and risks) to SMEs for guidance on unique case responses.
Perform weekend moderation (~1 hour per week).

Content Writing & Graphical Support

Design (in partnership with CTCA Health Studios), edit, and re-size graphics for social media platforms.
Assist in the development of a social media template library.
Update social media templates as needed for specific posts.
Write post share lines and use appropriate hashtags and tagging to enhance the reach of organic posts.

Thought Leadership & Advocacy

Create and monitor Twitter topic lists to identify opportunities to participate in trending oncology topics.
Develop social listening reports to aid in content development opportunities (social, earned media, etc.)
Support leader account management by developing personalized social media strategies in partnership with the Manager, Strategic Communications and Marketing, and recommending content from the Twitter lists to engage with.
Monitor incoming account activity on co-managed leader accounts and triage opportunities to appropriate team members.

Skills, Education and Additional Information

Bachelor’s degree; 2-3 years of social media experience, preferably in health care.
Deep knowledge of social media platforms, their functionality, and the evolution of digital communities.
Strong writing and communications background.
Exceptionally organized and detail-oriented.
Collaborative problem solver that thrives in faced-paced environments.
Analytical thinker with the ability to synthesize large amounts of data into concise and actionable storylines.
Proficient in Adobe suite products and basic understanding of graphic design principles.
Community management experience a plus.

We win together

Each CTCA employee is a Stakeholder, driven to make a true difference and help win the fight against cancer. Each day is a challenge, but this unique experience comes with rewards that you may never have thought possible. To ensure each team member brings his or her best self, we offer exceptional support and immersive training to encourage your personal and professional growth. If you’re ready to be part of something bigger and work with a passionate, dynamic group of care professionals, we invite you to join us.

Visit: Jobs.cancercenter.com to begin your journey.