July 25, 2024



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Job Category : Digital marketing
Company Name: Lescombes Family Vineyards
Position Name: Social Media Specialist
Location : Las Cruces, NM 88005
Job Description : Lescombes Family Vineyards is looking for a Social Media Specialist to join our team. This position is located in Deming, New Mexico.
Essential Duties and Responsibilities:
Supports the marketing department by overseeing all social media channels.
Maintains social media sites and creates content – communicates analytics to supervisor.
Multitask many different platforms and company-owned brands/profiles while prioritizing tasks and goals.
Captures engaging photography, videography, and creative copy.
Use of photo and video editing software for processing content for release (such as Photoshop, Movie Maker, Rush).
Write drafts for blogs or press releases as needed.
Strive for engagement and follower growth on various social platforms.
Stay up-to-date on social media trends and creatively participate for the indirect promotion of our goods/services/brands
Create social media calendars for planning, review, and approval
Works closely with Creative Content Manager and team to maintain branding, current images, and campaigns.
Site visits to our various company-owned locations and retail stores to capture content for use on social media.
Works with staff at locations for featuring our employees and guests in our social media content.
Appear on camera as a spokesperson if needed.
Builds, leads & organizes social media committee meetings by compiling agenda, minutes & scheduling.
Acts as a press contact as needed.
Updates job knowledge by participating in educational opportunities.
Timely participation in online conversations with the public to address questions, offer solutions & mediation.
Planning future content keeping in mind events, holidays & promotions.
Teamwork & willingness to learn & gather information as needed/requested.
Contact and submit product to bloggers and online review sites to increase press and exposure.
Assists in maintaining website content and online shopping cart.
Maintain compliance with all company policies and procedures .
Comply with all ASI and OSHA guidelines.
Perform related duties as assigned by supervisor
Education and/or Work Experience Requirements:
Must have general reporting, math, data entry, and financial knowledge.
High school diploma or GED required.
Degree preferred in graphic design, marketing, public relations, or communications-related studies.
Ability to analyze information and perform statistical analysis.
Excellent verbal and written communication skills, including the ability to effectively communicate with internal and external customers.
Use of proper spelling, punctuation, and grammar.
Excellent computer and cell phone proficiency ( Microsoft Windows, Google, Google Docs, Google Sheets, all social media platforms).
Ability to travel to various remote locations to gather content.
Ability to follow direction to see through the completion of a project or task.
Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.
Must be able to travel to different locations in New Mexico.
Physical Requirements: This is a highly sedentary role. Must be able to sit for long periods of time.

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