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Job Opening for Sr Finance Mgr Digital & Activations in British American Tobacco (Rural Hall, NC 27045)

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Job Category : Digital marketing
Company Name: British American Tobacco
Position Name: Sr Finance Mgr Digital & Activations
Location : Rural Hall, NC 27045
Job Description : Reynolds American is evolving at pace – truly like no other organization. To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey! WE ARE LOOKING FOR A SENIOR FINANCE MANAGER, DIGITAL MKTG & SPONSORSHIPS SENIORITY LEVEL: Mid-Senior Level FUNCTION: Finance LOCATION: Winston-Salem, NC ROLE POSITIONING AND OBJECTIVES Reports to Senior Finance Director – Digital Marketing & Customer Activations Number of Direct Reports 0 Core Relationships VP of Digital Marketing as well as the Sr. Director of IPA & Sponsorships. Geographic Scope DRBU Travel Required 5-10% WHAT YOU WILL BE ACCOUNTABLE FOR Performs and reviews analysis of present and future financial performance, financial plans (e.g., expected returns, resource allocation, pricing, investment opportunities) and economic transactions (e.g., customer deals, commercial partnerships, acquisitions, etc.). Prepares and summarizes recommendations. Identify strategic initiatives by working closely with the Activation leadership team both in HQ and with regional/field level stakeholders. Works directly with business partners to translate top-down targets to an accountable budget for each group. Completes and reviews analysis, modelling, and research to support preliminary and adjusted forecast cycles. Partners and solicits insight from business and commercial stakeholders. Delivers results through tracking performance, report accuracy, and partnering with business leaders to ensure execution of plans and accountability for results. Manages the rhythm of the business for area of responsibility including monthly close, recurring business review preparation, and budgeting. Help prepare business cases for desired incremental promotional request focusing on benefits to the company’s bottom line. Builds strong relationships with stakeholders at senior levels. Designs and negotiates solutions to complex financial issues with activation leaders. Share business insights and advances solutions and action plans to drive business and commercial leaders’ goals and short-term accountabilities. Provides credible insights into industry benchmarks and consumer trends, performance improvements, and growth. Facilitates to resolve complex issues. Manages and executes processes through engagement with internal and external stakeholders. Applies understanding of the broader BAT/Reynolds context to offer solutions to ensure organizational objectives are met. Develops and manages strategies to proactively mitigate, or reactively address, potential adverse effects of macroeconomic goals. Articulates a comprehensive view of financial results and approaches leaders can implement based on deep understanding of business partner and counterpart work context and situation. Considers competing views and alterative solutions when formulating recommendations for financial plans and forecasts. Conceptualizes and designs new approaches to how financial data is collected and evaluated to impact future outcomes and decisions. Drives improvements in data management through automation. Applies understanding of advanced technology to accomplish business goals and to provide greater depth of analysis. Understands the interconnections between data, information, and results and translates this into forward looking narratives and forecasts. Provides clarity and alignment with senior leaders. Implements creative ways to show patterns and draw conclusions to help drive decisions and clearly communicate findings. Generates actionable plans based on complex results, ambiguous findings, and multi-year time horizons. Articulates understanding and awareness of business partner situation. CAN THIS BE YOUR FUTURE ROLE? Have you presented to large groups/Executive level personnel? Can you see past the numbers to tell the story behind the numbers? Have you worked with multiple Stakeholders? ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE Business Partnering with High level personnel Partnering with Sales/Marketing/Activation Teams Presentation Skills. Must be able to present effectively to leadership Business Case creation and Analysis Bachelor’s Degree in Finance / Data Analytics BENEFICIAL Consumer Packaged Goods experience Tobacco Industry helpful but not required MBA Preferred WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN. Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets Reynolds American certified as Great Place to Work Brands sold in over 200 markets, made in 44 factories in 42 countries Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations Diversity leader in the Financial Times and International Women’s Day Best Practice winner Seal Award winner – one of 50 most sustainable companies BELONGING, ACHIEVING, TOGETHER Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support. Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
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