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| Job Category : | Digital marketing |
| Company Name: | Life Fitness |
| Position Name: | Sr. Manager, Marketing – North America |
| Location : | 10601 Belmont Ave, Franklin Park, IL 60131 |
| Job Description : | An empty treadmill isn’t compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey. We are a global team coming from different cultures and backgrounds with a shared passion to achieve and live our mission of inspiring healthier lives. Inspire. Innovate. Make an impact and join our team! The Sr. Marketing Manager for North America is responsible for building and leading a team of marketers responsible for B2B segment strategy including regional customer insights, marketing strategy and tactics for key target segments (Health Clubs, Hospitality, etc.) You will be the regional voice of the customer, contributing to the Global Segment marketing strategy. You will creatively use a combination of Global campaigns / assets and regionally developed strategies and tactics to achieve revenue objectives, elevate our Brands, create engaging customer experiences, and drive leads. This position collaborates closely with Sales, Marketing, and other internal departments to facilitate program execution. KEY OBJECTIVES Generate insights for the organization based on in-depth customer knowledge Define market-specific solutions based on customer knowledge and sales input, working across entire brand and product portfolio Plan and execute creative, data-driven campaigns to generate new traffic at the top of the funnel through paid channels including SEM, display advertising, retargeting, and content Design and manage marketing automation campaigns that generate leads nurture customers through the customer journey, and create a connection with our customers Work with the analytics team to track and analyze campaign effectiveness to determine ROI and go-forward plans. Develop multi-touch demand creation programs that leverage both inbound and outbound tactics, including email, content, webinars, database marketing, SEM, retargeting, social media, etc. Work with marketing communications, digital marketing, trade shows/events, and global marketing teams to execute plans Perform competitive marketing analysis to understand and react to competitive positioning and messaging Gain market knowledge by regularly communicating with sales team and customers Work with trade show team to ensure consistent messaging of key product benefits and services to customers in these venues. Attend shows and assist in set up and on-site manning of booth as needed. Collect customer, competitor and industry information and knowledge through the attendance of trade shows, clinics, staff meetings, and site visits Direct creative team/agency to create new sales and marketing tools, including but not limited to digital sales tools, white papers, videos, and case studies Direct interactive team/agency to create new pages and update existing pages directed at assigned customer segments Assist in maintaining department budget including invoice processing, expense tracking, A/R submission and follow up and monthly budget reconciliation QUALIFICATIONS – REQUIRED: Bachelor’s degree in marketing or related field 8+ years marketing experience Proven ability to build teams, lead and mentor; 4+ years experience leading teams of 3+ professionals Strong business & financial acumen Ability to connect creativity, data/analytics, and strategy Ability to influence and build followership across organizational boundaries; ability to work collaboratively with all levels of an organization Exceptional communication skills – written, verbal, and presentation – with a proven ability to keep information flowing amongst internal stakeholders Comfort navigating fast-changing, occasionally ambiguous environments with a willingness to take risks, ability to consider novel, untested approaches to drive innovative solutions Comfort working in a multi-time zone, global environment with a proven ability to multi-task and manage multiple projects / deadlines simultaneously Proficient with MS Office Suite / experience in an O365 environment Ability to travel up to 15% of the time, including internationally. QUALIFICATIONS – PREFERRED: Strong fitness market and product knowledge; industry affinity and passion Experience in both B2B and B2C marketing Want to take the next step in your career? Life Fitness takes pride in our talented employees and believe in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits and unleash your potential. If you feel the open position you see is right for you, we invite you to apply. Learn more about us here . Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled EEO is The Law – click here for more information Life Fitness and Workday Privacy Policies |
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