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Job Opening for Sr Marketing Manager II in Henry Schein (1220 S 630 E, American Fork, UT 84003)

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Job Category : Digital marketing
Company Name: Henry Schein
Position Name: Sr Marketing Manager II
Location : 1220 S 630 E, American Fork, UT 84003
Job Description : Henry Schein One is the global leader in dental management, analytics, communication and marketing software. We deliver innovative dental software and services, combined with expert business coaching, to help connect dental technology so it works as one.
When technology connects, more data is shared, more tasks are automated, and more work gets done. And most importantly, dental professionals have more time to focus on providing a quality experience for their patients. In fact, one connected practice management system simplifies each step of the patient experience – from first contact and scheduling, to clinical treatment and billing, to ensuring loyalty and recurring care.
If you are looking for a growing career that makes a difference, come be part of our team today!
JOB OVERVIEW:
This position is responsible for developing, managing and executing integrated marketing programs that generate awareness and sales leads for Henry Schein Practice Solutions products and services. Work closely with Product Marketing, Product Management and Sales to understand product marketing strategies and objectives and work collaboratively to develop demand- and lead-generation strategies and content to manage the production, execution of marketing campaign deliverables and activities. Track success metrics and adjust strategies and tactics to take advantage of those that are the most productive. Lead and mentor other marketing specialists and contractors as assigned.
KEY RESPONSIBILITIES:
Create and deliver best practices integrated campaign strategies for assigned products, services or business unit to generate awareness, guide prospective customers along the buyer journey and generate awareness, demand and sales leads.
Utilize marketing best practices and new innovations or ideas to create and manage the development of marketing content, including brochures, websites and web pages, advertisements, white papers, e-books, articles, email, direct mail, invitations and so on, using internal creative team and agency resources.
Support Sales Department in supplying collateral, tradeshow booths, demo equipment, and sales enablement training tools.
Follow, maintain and create marketing best practices in planning, managing and executing campaign activities and deliverables.
Capture, measure and analyze results from demand- and lead-generation activities and programs to evaluate effectiveness and ROI and adjust future activities to maximize demand and leads.
Provide strategic input on campaign strategy in alignment with corporate goals and priorities.
Manage marketing campaign budget following established finance process guidelines.
Lead and mentor other marketing specialists and contractors, ensuring they understand and follow best practices and successfully execute their assigned tasks.
Set an example for the entire marketing campaign team in the use of best practices.
Participate in special projects and perform other duties as assigned.
KNOWLEDGE:
Seasoned, experienced senior level professional; in-depth knowledge and full understanding of two or more disciplines and good knowledge of other related disciplines. Strong judgment and analytical ability, evaluation, originality and ingenuity required to perform tasks. Know and apply the fundamental concepts, practices, and procedures of a particular field. Resolve a wide range of issues and assignments in creative ways. Assignments are typically broad in nature. Serve as a resource to others to resolve complex problems and issues. May take on project lead role on small scale projects.
COMPLEXITY:
Work on complex issues/projects where analysis of data requires an in-depth evaluation of variable factors. Use best practices and knowledge of business issues and strategic direction to solve complex problems where precedent may not exist; recommend solutions to business challenges. Demonstrate strong judgment in selecting methods and techniques for obtaining solutions. Network with senior internal and external personnel inside and outside own area of expertise.
SUPERVISION:
Receive minimal instruction on day-to-day work and minimal instruction on new projects or assignments. May act as a resource to provide formal guidance for TSMs with less experience. Assignments can be broad in nature. May manage vendor relationships.
WORK EXPERIENCE:
Typically 6 to 8 or more years of increasing responsibility in terms of any applicable professional experience.
PREFERRED EDUCATION:
Typically a Bachelor’s Degree or global equivalent in related discipline. Master’s degree or global equivalent a plus. May hold one or more industry certifications.
GENERAL SKILLS & COMPETENCIES: Strong proficiency with marketing tools, systems, and processes Strong planning/organizational skills and techniques Strong decision making, analysis and problem solving skills with ability to multi-task Excellent persuasive communication skills, both verbal and written, with both internal and external audiences Strong organizational and workflow skills Good collaboration skills for working with peers, constituents, vendors and others Strong presentation and public speaking skills Strong interpersonal skills Strong conflict resolution skills Good negotiating skills Resolve complex issues in effective ways Project management, consultative skills and ability to manage a budget Developing professional credibility
SPECIFIC KNOWLEDGE & SKILLS:
Experience building integrated marketing campaigns that produce measureable results in support of revenue objectives.
High proficiency in using integrated demand generation tools, tactics and processes.
Experience with digital marketing tools such as SEO, retargeting and Google Analytics
Experience with marketing automation systems, such as Eloqua or Marketo
Experience working with telesales and field sales reps, as well as product management, to build lead generation programs and customer-facing deliverables.
Proficiency in persuasive marketing communication.
Strong understanding of product marketing strategy, campaign marketing strategy, lead generation strategy and reporting.
PERFORMANCE REQUIREMENTS:
Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meets expectations or consistently exceed expectations.
TRAVEL / PHYSICAL DEMANDS:
Travel typically less than 10%. Office environment. No special physical demands required.
COMPENSATION:
Bonus Plan: Quarterly MBO
If other, please specify:
Merit Eligible: Yes
Perf. Review Form: STD
Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers
Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.


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