July 17, 2024

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Job Category : Digital marketing
Company Name: URBN Outfitters, Inc.
Position Name: Urban Outfitters Digital Marketing Manager
Location : Philadelphia, PA 19112
Job Description : TITLE: Digital Marketing Manager
REPORTS TO: Associate Director, Digital Marketing
Overview
Urban Outfitters is looking for an experienced digital marketer to join our marketing team and lead all Affiliate marketing programs, supporting the growth of our business and brand. The Digital Marketing Manager will develop strategic and tactical plans that drive sustained, profitable growth in the Affiliates channel. They will help develop marketing plans that’s support key business areas, customer acquisition and brand awareness. The ideal candidate possesses an ability to identify and execute tactical optimizations, and can implement thoughtful, data-driven ideas to drive meaningful growth for the business and brand.
Responsibilities
Lead Affiliate Marketing program, developing innovative strategies, managing budgets, and making strategic optimizations to meet key business goals
Act as point of contact with external agency to communicate business priorities, promotional updates, and develop optimization strategies
Lead and execute influencer strategy in concert with other marketing partners
Develop and maintain strong relationships with top affiliates and other third-party partners, communicating promotional calendars, creative, and business updates
Continually monitor and analyze channel performance, and leverage data to adjust strategies to reach business goals and core channel KPIs
Collaborate cross-functionally with digital marketing and analytics teams to identify areas of efficiency and improvement to drive effective growth
Collaborate with merchandising teams on weekly, monthly, and quarterly priorities, and translate into actionable marketing plans
Proactively conduct research on industry trends, publisher opportunities, and incremental testing strategies to grow and diversify our Affiliate programs
Qualifications
5+ years’ experience in Affiliate and influencer marketing
Excellent communication skills and strong attention to detail
Ability to work in a fast-paced, growth environment
Experience collaborating and maintaining strong relationships with both internal and external resources to develop strategies that meet business goals
Ability to analyze channel data and turn into actionable insights and recommendations
Passion for digital, staying on top of the changing ecosystem including advertising formats, channels, and technologies
Self-starter and self-motivated
Positive, can-do, problem-solving attitude, purposeful, but ability to have fun, etc.
An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives
A collaborative, ‘team-first’ attitude and a leadership style that prioritizes career and personal development
Education
Bachelor’s Degree in marketing, business, communications, or a related field


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