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Job Opening for VP of Marketing in Advanced Sign LLC (Meridian, ID)

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Job Category : Digital marketing
Company Name: Advanced Sign LLC
Position Name: VP of Marketing
Location : Meridian, ID
Job Description : We are a custom sign company and manufacturer featuring three brands: WoodlandManufacturing.com, CraftCuts.com, and AdvancedSign.com. The VP of Marketing is responsible for growing revenue for the company through e-commerce and supporting our Sales Team.The person we are looking for truly cares about quality marketing strategies and our customers, our employees, and our vendors. The products we make represent some of the things in life people are most proud of. We need someone who really cares about this, because it is part of our culture.You can take a little look at who we are here: https://www.woodlandmanufacturing.com/articles/news/company-activities/And here:https://www.woodlandmanufacturing.com/articles/news/custom-sign-makers/OpportunityWe have been in business for over 35 years locally, and 20 years nationally, with steady growth. The person vacating this position has worked in the Marketing Department for 12 years.The new VP of Marketing will help take the company to the next level. There is tremendous opportunity for growth. We open our new 62,500 sqft building in July 2022.With smart strategy and implementation, there will be a satisfying increase in revenue, key accounts, great customers, and rising compensation for all 75 employees here. If you are looking for a career where you can see the impact of your work, have the power to make decisions that affect the success of others, and work for a company willing to be nimble and make adjustments, this is a great position to be in.Candidates must possess the following attributes: LeadershipHumble, Hungry, SmartProven expertise and success in Digital Marketing (SEO, PPC, SMO)Fluent in marketing concepts such as strategies, research, product development, and communicationsAbility to identify trends and what will resonate with our audienceFamiliarity with website management and production processesDetail oriented with excellent organizational and multi-tasking skillsWorks well in a team with clear communicationMotivated self-starter, able to work with independently and willing to learnWillingness to take on new responsibilitiesFive years of related experienceHelpful attributes: Knowledge of graphic applications such as Corel Draw, Adobe Photoshop and IllustratorStrong writing skills, creative writing a plusExperience with Product Photography/Lifestyle photographyBasic knowledge of machinery and shop capabilitiesLiteracy in HTML and CSSPassion for signage, lettering, and brandingEnjoy DIY projects, crafting and decoratingPosition expectationsResponsibility Summary: Provide direction, guidance and leadership to help the company grow and take care of its people.ManagementManage priorities and empower teams to do their best work in Marketing, Sales, Design, and Customer ServiceClosely work with Marketing and Design team on priorities, accountability, and achieving goalsCollaborate with President and VP of Sales to drive revenueCoordinate with third-party vendors to ensure effective ROI and efficient spendSee product development through from concept to launchHelp coordinate a few company parties and events per yearHands-OnBuild brand awarenessConstantly create and improve engaging content with impressive images, video and copyWrite SEO-friendly content for product pages, categories, main page, supporting pagesProduce great photos by coordinating lifestyle locations, shooting, and editing photosEdit Magento database with product data, marketing features, and web applicationsDevelop and monitor ads to create awareness and drive trafficTeamwork/LeadershipWork with leadership to provide a great working environment and teamsPromote company culture and help communicate news, policies, employee milestonesEncourage accountability with task tracking software, meetings, and reviewsMotivate timely and quality marketing, sales, and design assetsDevelop new products with Production and Sales departmentsConnect with customer service to ensure high quality service and experience for customersCraft new skills for leadership, sales, content, and project management through practice and educationStrategy – Marketing – PlanningCreate and lead marketing and sales strategy and executionDevelop, analyze and deliver reports on progress of key marketing and sales strategiesPrioritize strategy and feature implementation for maximum ROIImprove customer experience and increase conversionsResearch competitors and on-site search for opportunitiesLead initiatives to serve our target audience with what they need at the right time, right channelJob Type: Full-timePay: $50,000.00 – $80,000.00 per yearBenefits:401(k)Dental insuranceEmployee discountFlexible scheduleHealth insurancePaid time offVision insuranceSchedule:8 hour shiftMonday to FridayApplication Question(s):Can you tell us about any skills or experience you have that might be helpful in this job?Education:High school or equivalent (Preferred)Experience:Marketing: 5 years (Preferred)Management: 3 years (Preferred)Work Location: One location
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