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| Job Category : | Digital marketing |
| Company Name: | PSCU |
| Position Name: | Web and Digital Strategy Manager |
| Location : | 560 Carillon Pkwy, Saint Petersburg, FL 33716 |
| Job Description : | The Web and Digital Strategy Manager supports the vision and priorities for delighting our clients, employees, and other key market constituents. This position will drive business growth through PSCU and PSCU companies’ web properties. Duties include planning and strategic development, execution and monitoring of comprehensive digital campaigns, creation of content, SEO strategy and optimization, tracking & reporting, general communications, paid and non-paid initiatives, and client communications. The focus of this position is to lead the thinking and deliverables for overall development and delivery of PSCU and PSCU companies’ web presence, from roadmap to project development and execution, including Marketing tech stack requirements. The role will contribute to Marketing’s perspective on digital technology and functionality priorities, and synthesize enterprise web and digital strategy with data to build the story of how the web and digital channels are performing across all stages of the pipeline-to-retention journey and what we need to do next. Success will depend on the ability to synthesize short-term business needs with long-term digital strategy and execute in partnership with the Marketing Strategy, Insights, Sales Enablement & Operations, Communications, Creative Marketing teams, and PSCU IT. Role Responsibilities Contribute to the overall PSCU.com and PSCU companies’ site visions—keeping it continually refreshed based on evolving technical capabilities, content delivery, digital design, and audience expectations Research and bring an evergreen point-of-view on enterprise web best practices to the discussion Partner with Marketing Strategy to define deep Role-based Persona Experience profiles, adding the web context to established personas and enterprise content strategy Define and drive execution of digital user journeys, supporting role-based personas, sales segments, and industries Work closely with cross-functional groups spanning marketing strategy, creative, member development, insights, product, sales, HR, service delivery, and other business unit teams to optimize our requirements and priorities to drive the business and serve the member across the Discover, Explore, Evaluate, Use, Reinvest cycles Develop PSCU.com and PSCU web properties as the center of excellence, educating teams and stakeholders on standard methodologies (regardless of platform) for engagement, publishing, copywriting, analytics, Web processes, etc. Work with PSCU IT Department, develop and lead the Web infrastructure (CMS, application integrations, environments) to ensure stability and how to scale fast while increasing capabilities to meet business and customer needs Ensure Web data and analytics are collected to appropriately inform decision making for mitigating risks, resolving issues, and reporting performance Lead the team to develop marketing operations using automated processes within Pardot and Salesforce Be the product owner, at times the stakeholder, within a defined Agile process – gather, scope, provide timeframes for short and long term deliverables Establish and measure what matters and track progress/report results based on agreed-upon metrics and achievement for web/digital experience optimization decisions, business goals, as well as program-specific KPIs to show impact on business objectives Prepare insights and read-outs for internal business unit reviews Develop customer and prospect communications and marketing program strategies across digital channels, including email, mobile (SMS), display, PPC, and other advertising campaigns Develop long term personalization plans based on the digital strategy objectives Perform other duties as assigned Supervisory Responsibilities Provide direction and leadership to staff; guide, coach, mentor and develop staff ensuring compliance with processes and procedures Handle interviewing, hiring, promotions, transfers, performance appraisals, compensation, counseling, and termination of staff Develop and maintain staff by applying the necessary training and leadership that will allow internal growth and advancement Direct staff, to ensure that all duties are performed according to departmental performance standards Role Requirements Education Bachelor’s degree in Computer Science, Information Systems, Information Technology, Management Information required. AWS Certifications are preferred. Experience Eight (8) years of relevant experience (digital marketing and website development). Technical experience in a wide variety of traditional and headless CMS (preferably: ModX, WordPress, Drupal, and Directus) required. Eight (8) years of experience with HTML, CSS, PHP, and JavaScript required (expert level). Server side CSS preprocessors, LESS & SASS will be beneficial. Experience with developing code by hand within an Integrated Development Environment (IDE) or code editor and developing functional websites and applications required. Dynamic website development using PHP and MySQL is preferred. Three (3) years of experience as an Agile product owner and technical lead managing web/application development team required. Experience using Laravel, VueJS, Angular, and other web frameworks as well as Adobe Creative Suite and Pardot is preferred. About PSCU: An Inclusive Atmosphere Where Possibilities are Delivered“Our Momentum. Your Moment.” At PSCU, the nation’s premier payments credit union service organization (CUSO), you’ll find it’s your time to join our exceptional culture and shine. If you want to help shape an industry, challenge yourself and invest in your own future, you’ve come to the right place. PSCU is a highly accessible environment where you’re empowered to think on your feet, work from your heart and discover the very best version of your professional and personal self. We Help Credit Unions Deliver Possibilities.Since our founding as a cooperative in 1977, PSCU has carved out a name for itself as an empowering resource for credit unions and their members, enabling them to optimize operations and realize sustained success. How have we done that? It starts by investing heavily in leading-edge technological innovations. It continues by building a track record of quality service and having the courage to lead. Now, as we continue to grow and help our credit unions prepare for the future, we’re well positioned to build on our exhilarating momentum. Committed to service excellence and focused on innovation, PSCU’s payment processing, risk management, data and analytics, loyalty programs, digital banking, marketing, strategic consulting and mobile platforms help deliver possibilities and seamless member experiences. Comprehensive, 24/7/365 member support is provided by contact centers located throughout the United States. • Service Excellence – Delivering the BestWe provide credit unions and their members with state-of-the-heart service.• Security – Protecting Vital InterestsWe stop threats before they can cause damage. • Digital Solutions – Presenting the FutureWe make it possible for members to conveniently experience the best in credit union services. • Strategic Growth – Opening New OpportunitiesAs the perfect partner with all the right tools, we help credit unions achieve their goals and sustain success. You can learn more about PSCU products and solutions at www.pscu.com/products . Join a Forward-Facing Organization That’s on the MoveIf you have a strong interest in technology, there’s a lot to like about a career at PSCU. We’re outpacing others in our industry by pioneering new technologies and pairing them with individuals seeking unparalleled opportunities to deliver the promise of tomorrow. So whether you prefer to develop, deliver or implement groundbreaking solutions, talk to us today about how we can help you seize your moment. |
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