July 14, 2024

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Job Category : Digital marketing
Company Name: Lazard Asset Management
Position Name: Web Production & Digital Content Manager (LAM)
Location : New York, NY
Job Description : Lazard Asset Management operates from 24 cities across 17 countries with a global staff of over 800. Our more than 300 investment personnel manage US$229.9 billion across a wide range of global, regional and country-specific strategies – both traditional and alternative – in listed equity and fixed income. At Lazard Asset Management, we pride ourselves in balancing the feel of a small firm with the scale of a large global organization. Our entrepreneurial culture and flat management structure foster an environment in which good ideas can take flight, no matter where they come from.

We are looking for a Web Production and Content Management specialist to join our Global Digital team based in New York. Reporting to the Global Head of Digital, we’ll trust you to collaborate with developers, designers, and content writers to enhance our web presence and content. We are looking for someone dedicated to providing the best website experience for our clients through understanding business goals, hands-on CMS experience, implementing solutions, and proactively suggesting improvements across our 26 country websites. This position requires creative problem-solving abilities, top time management and prioritization skills, an eye for design and an understanding for content, and desire to in a close-knit team of specialized marketers.

We’ll trust you to marry your technical background and knowledge of digital marketing to reimagine our presence on the web. You’ll use CMS systems, top-notch HTML & CSS skills and data to interpret trends, as well as use Google Analytics to analyze website engagement and trends. If this sounds like you, we’d love to have our as a valued member of our team!

We’ll trust you to:
Partner with our head of web to build and deliver on a vision for web content production and optimization
Develop a holistic perspective of all Lazard Asset Management country websites and their engagement trends
Tackle daily project requests and using your judgment to prioritize
Review updates to content and code in an iterative and QA-focused environment
Create and test marketing campaign elements to corporate standards, troubleshoot errors and suggest best practices for optimizing web assets
Demonstrate passion for continuous improvement and proactively spot and recommend enhancements
Build SEO strategy and tactics to improve organic search traffic
Present your ideas for content improvement to various internal parties with conviction and gravitas
Own website benchmarks, standardization, and documentation

You’ll need to have:
5 or more years of professional experience in a web development and content creation role including HTML and CSS in a production environment
Experience with enterprise web content management systems (Tridion experience a plus)
The ability to effectively prioritize and complete multiple tasks in a fast-paced environment
Excellent project management skills
UX/UI principles familiarity
SEO, SEM, Google Tag Manager, and Google Analytics knowledge
Working knowledge of Agile development principles
Experience with project management tools (Workfront & Jira experience a plus)
Understanding of digital marketing concepts and best practices
Knowledge of Asset Management industry content is a plus

Diversity and Inclusion at Lazard
Lazard is an intellectual capital business focused on delivering the best advice and solutions to clients. Achieving these objectives requires us to identify, develop and retain the best talent. A workforce comprised of people with varied backgrounds and experiences creates a rich diversity of thought that empowers us to challenge conventional wisdom, as diverse perspectives lead to better decisions.

Our appreciation of diversity’s strength is ingrained in our multi-cultural heritage. As a global firm that has grown organically from local roots in different countries, we have a deep tradition of respect for individual differences, which has been core to our success for several decades. The ongoing cultivation of diversity and an inclusive, equitable culture are essential to our continued growth. We are committed to sustaining an environment in which all employees – regardless of socioeconomic status, race, color, nationality, religion, gender, sexual orientation, physical abilities, veteran or military status – can bring their whole selves to work to maximize their individual potential and our collective success.


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