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Job Opening for Website and Digital Media Manager in Aquinas College (1607 Robinson Road SE, Grand Rapids, MI 49506)

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Job Category : Digital marketing
Company Name: Aquinas College
Position Name: Website and Digital Media Manager
Location : 1607 Robinson Road SE, Grand Rapids, MI 49506
Job Description : About This Position Aquinas College in Grand Rapids, Michigan, is accepting applications for the position of Website and Digital Media Manager. Aquinas College, located in Grand Rapids, Michigan, an inclusive educational community rooted in the Catholic Dominican tradition, provides a liberal arts education with a global perspective, emphasizing career preparation focused on leadership, service to others, and a lifelong passion for learning. Aquinas offers an inclusive and welcoming environment. Aquinas College is committed to recruiting talented and diverse faculty and staff who are capable of exposing its students to a wide range of cultures and perspectives and whose presence on the campus will enhance the diversity of the community in which the College resides. Summary and Purpose: This position is responsible for creating, editing and posting content for external audiences on the Aquinas College website, as well as for internal audiences via the College’s various internal platforms. The position conducts regular website audits to ensure that all digital content is timely, relevant, effective, prepared for SEO, in accordance with AQ branding and style guidelines, and is formatted for the web. Essential Functions: Serves as custodian of, including daily upkeep and prioritization of content on the College’s home page. Develops a long-range strategic plan for website management and is responsible for managing internet initiatives.Provides project management for the creation of new website(s) and digital tools.Works as part of a team to ensure web strategies support College’s overall communication strategies. Collaborates with a team on content creation and execution of external and internal communication. Trains and supports departmental custodians on the College’s content management system (CMS).Communicates and collaborates with a wide variety of people/departments to set and prioritize goals for the AQ website and internet initiatives. Coordinates with College departments to ensure web pages are properly maintained and updated and comply with existing standards and policies. Creates web presence for special events, projects and campaigns as needed.Defines organizational structure, navigation and special features to provide optimal level of customer service to end users. Works with support vendors to incorporate interactive elements to enhance visitor experience. Serves as primary contact with website support vendors.Serves as a member of the strategic communications team, collaborating on marketing strategies for AQ’s online presence.Evaluates new web technologies and trends for application in higher education. Researches design elements and unique features of competing sites for benchmarking purposes.Monitors traffic for online platforms. Provides reports and analysis of web traffic and social media engagement to leadership with recommendations for improvement. Performs other job duties as assigned. Knowledge, Skills and Education Requirements Must have a Bachelor’s degree or higher from an accredited college or university, ideally with a focus in digital marketing, communication, journalism, or related field.Must have at least three years of relevant work experience managing website and digital tools, preferably in higher education setting. Must demonstrate writing skills for digital mediums and proficiency with contemporary software and applications.Must have an understanding of e-marketing tools and social media platforms including capabilities, utilization, application software and analytics.Must have strong knowledge of information architecture and web practices to make decisions about digital content organization, hierarchy and presentation.Must have working knowledge of content management systems. Proficiency in Drupal and/or WordPress preferred.Must be proficient with Google Analytics and disseminating analytic reports.Must have strong written, verbal and interpersonal skills, and work well in a team environment.Must have exceptional content creation, editorial and proofreading capabilities. Must be able to manage and complete multiple projects and assignments concurrently. Must be able to travel as required.Must be able to work evenings and weekends as required.Must be able to perform the essential functions of the job with or without reasonable accommodations. Please note to apply you will need to upload your cover letter and resume in PDF formatting. Aquinas College offers an excellent benefits package that includes affordable medical, dental, and vision plans, four weeks of paid vacation each year, 16 paid holidays, paid sick time and short-term disability, and college-paid life and AD&D insurance. Additionally, Aquinas employees and their dependents are eligible for free tuition at Aquinas after one year of full-time employment. Aquinas College has a long-standing commitment to equal opportunity and a work environment which is free of unlawful harassment or discrimination. Aquinas College provides equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, marital status, veteran or active duty military status, familial status, height, weight, genetic information or any other status protected by applicable law.
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