July 18, 2024

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Job Category : Digital marketing
Company Name: First Bankers Trust Company
Position Name: Digital Marketing Specialist
Location : Quincy, IL 62301
Job Description : First Bankers Trustshares, Inc. is a bank holding company incorporated on August 25, 1988 and is headquartered in Quincy, Illinois. First Bankers Trust Company, N. A., a subsidiary of First Bankers Trustshares, Inc., is the area’s largest commercial bank employing approximately 200 full and part time associates serving the communities of Quincy, Mendon, Carthage, Rushville, Macomb and Springfield, Illinois; and has market presence in adjacent counties in Illinois and Missouri.
First Bankers Trust is a community-oriented financial institution working hand in hand with customers and the community to help individuals and groups achieve their dreams through high value, innovative financial products and services. We are a culture focused on helping others, communication and collaboration, family-friendliness, and thoughtful, supportive team members.
Our values reflect our culture: Everyone Matters, Do The Right Thing, Friendly Family, & Fun, Dream Big/Act Small, Accountability
Are you a creative mind who is an excellent communicator? Are you passionate about the customer experience and great at project management? Are you a big picture thinker with an eye for detail? Then joining First Bankers Trust Company as the Digital Marketing Specialist may be for you! Apply today at and you’ll enjoy a fulfilling career along with these additional perks:
Competitive full benefits package including HSA with investment options, 401K with match, and profit sharing
Vacation and PTO time reflective of your experience
Remote work schedule in alignment with our e-commuting policy
Participation in our company-wide employee wellness incentive program
Free access to over 6,000 personal and professional development on-line courses, hosted by Udemy
Focus on career development
Opportunities to help others and make a difference in the community
The Digital Marketing Specialist position is accountable for supporting the Director of Marketing and driving business growth through the development and implementation of digital marketing strategies and the management of our online digital communication with current and potential customers. This position will work closely with our internal Lending, Retail, Operations and Digital Banking teams, as well as externally with digital marketing vendors.
Contribute to the comprehensive buildout of our digital marketing platform
Provide high-level analysis and recommendations on digital marketing strategies and best practices that can improve customer engagement and conversions
Evaluate, track, and report digital marketing analytics and metrics and provide recommendations for improved marketing performance
Provide recommendations on strategic marketing initiatives
Facilitate and lead digital marketing and website development projects and requirements
Assist in the creation, maintenance, and organization of all digital marketing collateral
Maintain regular social media activity while driving increased engagement
Provide regular maintenance and updates to our website
Monitor corporate website and social media pages and address clients queries
Maintain discretion and confidentiality regarding company information
Performs other duties and projects as assigned and requested
Bachelor’s degree in business, advertising, public relations, strategic communications, journalism, marketing, organizational development or related field.
3+ years professional experience in digital marketing or related field; specifically marketing on social media, digital display, SEO/SEM, online engagement and website maintenance
Banking experience a plus
Demonstrates strong understanding of the digital marketing landscape, including web marketing, content marketing, marketing automation, search engine marketing, user experience and digital analytics
Performs work under general supervision
Handles moderately complex issues and problems and refers more complex issues to higher-level staff
Demonstrates ability to thrive in a fast-paced, creative environment and multi-task
Demonstrates strong analytical thinking skills
Demonstrates strong customer service skills (customer-oriented)
Shows strong written and verbal communication skills
Demonstrates ability to interact efficiently with applications including the Adobe Creative Suite, Word, Excel, Outlook, and related applications; willingness to learn
Experience on an agile development team preferred
Self-motivated, confident, creative and innovative
Work Environment and Physical Demands
Business office setting with creative collaboration.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities to perform these functions.
While performing the duties of this job, the employee is regularly required to sit in a desk/office environment. The employee is frequently required to reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk, kneel, or crouch. Collecting, moving and transporting information.
The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.
First Bankers Trust Company is an equal opportunity employer and supports diversity in the workplace. Qualified applications will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Our HR team will reach out to the applicants who meet the qualifications and are most closely aligned with the requirements of the position.


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